Factors encouraging and hindering a wider acceptance and more frequent utilization of mobile payment systems: an empirical study among mobile phone subscribers in Turkey

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dc.authorid0000-0002-2632-5829
dc.contributor.authorCoşkun, Ertanen_US
dc.contributor.authorFerman, Ali Muraten_US
dc.date.accessioned2023-01-25T00:47:36Z
dc.date.available2023-01-25T00:47:36Z
dc.date.issued2021-12-31
dc.departmentIşık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora Programıen_US
dc.departmentIşık University, Institute of Social Sciences, Contemporary Business Management PhD Programen_US
dc.description.abstractPurpose- This research deals with determining the factors that affect adoption of mobile payment technology among consumers, in Turkey. It seeks to find any patterns and connections that may be of aid in framing an implementation strategy for facilitating further adoption. It has gathered different definitions of “mobile payment” in literature and used a consumer side definition. Methodology- A survey is conducted among mobile phone subscribers in Istanbul, Turkey for primary data collection phase of this research. Istanbul is the city that holds the biggest population and has the highest amount of mobile phone subscribers in the country. Istanbul’s current population is more than 15.6million and mobile phone subscriptions are more than 22million as of 2019. Survey responses have been analysed with structural equation modelling and results are presented in the corresponding sections. Findings- Empirical findings of the research show that factors such as usefulness, security, social influence, ease of use, enjoyment and innovativeness have positive effects on use of mobile payments among consumers. Factors such as attractiveness of alternatives and new technology anxiety have negative effects on use of mobile payments. Conclusion- This research has shown that mobile payments are a potential mainstream trend for the near future. Several benefits of the mobile payment value chain for both technology providers and the consumers have been identified. Other findings of this research can be stated as the challenges which the stakeholders are experiencing while trying to extend mobile payment technologies to a wider consumer base. Therefore, the results and the variables can be used by service providers who want to launch new mobile payment solutions for similar markets and they can take actions for getting more efficient results accordingly.en_US
dc.description.versionPublisher's Versionen_US
dc.identifier.citationCoşkun, E. & Ferman, A. M. (2021). Factors encouraging and hindering a wider acceptance and more frequent utilization of mobile payment systems: an empirical study among mobile phone subscribers in Turkey. 8(3), 164-183. doi:10.17261/Pressacademia.2021.1455en_US
dc.identifier.endpage183
dc.identifier.issn2148-6670
dc.identifier.issue3
dc.identifier.startpage164
dc.identifier.urihttps://hdl.handle.net/11729/5288
dc.identifier.urihttp://dx.doi.org/10.17261/Pressacademia.2021.1455
dc.identifier.volume8
dc.institutionauthorCoşkun, Ertanen_US
dc.language.isoenen_US
dc.peerreviewedYesen_US
dc.publicationstatusPublisheden_US
dc.publisherPressAcademiaen_US
dc.relation.journalJournal of Management Marketing and Logisticsen_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - İdari Personel ve Öğrencien_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectMobile paymenten_US
dc.subjectMobile commerceen_US
dc.subjectTechnology acceptanceen_US
dc.subjectTechnology adoptionen_US
dc.subjectStructural equation modellingen_US
dc.titleFactors encouraging and hindering a wider acceptance and more frequent utilization of mobile payment systems: an empirical study among mobile phone subscribers in Turkeyen_US
dc.typeArticleen_US

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