İİSBF - Kitap / Kitap Bölümü Koleksiyonu | İşletme Bölümü / Department of Management
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Öğe Saito, K. (2023). Marx in the Anthropocene: Towards the idea of degrowth communism. Cambridge University Press(Işık Üniversitesi Yayınları, 2024-04-30) Güzelsoy, HalitKohei Saito reviews the Marxian approach to ecology, building on the work done under MEGA project. Marx’s perspective on history and the exploitation of nature differs significantly from what commonly attributed to him. Saito rigorously examines Marx’s evolving ideas, questioning concepts such as economic growth, free time, and the development of productive forces. Consequently, the absolute conclusion to be drawn from Marx’s ideas is not the glorification of endless production. By redefining wealth, the concept of degrowth communism emerges as an important political strategy.Öğe How do human resources practices affect the performance of the employees in Syria? International Committee of the Red Cross (ICRC)(IGI Global, 2024-03-05) Soykut Sarıca, Yeşim Pınar; Kekhia, BahjatThe purpose of this research is to analyses how HRM practices affect worker output in a high-pressure setting like the International Committee of the Red Cross (ICRC) in Syria. It contributes to literature by expanding the understanding of HRM. It provides useful insights and ideas for improving the efficiency of HRM procedures in businesses. This study highlighted the need for the ICRC to prioritize and invest in strong human resource management practices. Primary data was collected from ICRC employees through survey questionnaire. Findings show that HRM practices have a significant direct impact on the motivation and performance of ICRC employees. Meanwhile, psychological safety mediates the relationship between employee's motivation and employee's performance. On the other hand, employee's motivation partially mediates the relationship between HR Practices and employee's performance at ICRC.Öğe An analysis of risk transfer and trust nexus in international trade with reference to Turkish data(IGI Global, 2022-08-05) Şen Taşbaşı, Aslı; Soykut Sarıca, Yeşim Pınar; Yüksel, Ahmet HakanInternational trade introduces a range of risks, which causes uncertainty over the timing of delivery and payment between exporters and importers. This chapter is a first attempt in dissecting Turkey's trade data in terms of risk allocation and trust between the parties involved. Breaking down Turkish export and import data for the years 2000 to 2018 according to methods of payment and use of currencies, the chapter first finds the risk is distributed unevenly between the exporter and the importer. Then findings are evaluated to open a new avenue of future research, constructed on the inquiry whether emerging economies like Turkey can establish trust in their trade with developed economies by using blockchain technology.Öğe Gap between mobile and online advergames: the possible effects of the optimal gaming experience-flow(IGI Global, 2022-10-07) Ozansoy Çadırcı, Tuğçe; Sağkaya Güngör, AyşegülMobile and online advergames are likely to influence brand associations differently. Regardless of the advergame environment, successful games are capable of taking the player into the flow state. How the experience of flow influences the outcomes of the advergames in different environments is a new and an important subject for the advertisers. In order to understand the outcomes (i.e., brand recall and brand attitude) of the advergames in different mediums (online vs. mobile) with the flow introduced, a lab experiment was conducted. Results of the experiment yielded that brand recall and brand attitude were different in different environments. When the interaction of skill and challenge was introduced to the study, however, hypotheses were partially supported. Furthermore, arousal resulted in better brand recall and more positive brand attitudes in the mobile environment. Lastly, time distortion caused no difference in brand attitude, while supporting mobile in brand recall.
