İİBF - Kitap / Kitap Bölümü koleksiyonu | İşletme Bölümü / Department of Management
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Öğe Innovation and technology from marketing perspective (from the 1980s to 2000s) with a case study on Turkish women entrepreneurs on agricultural cooperatives(Peter Lang AG, 2020-03-02) Develi, Evrim İldem[No abstract available]Öğe Closing the loops: Business model approaches for circular economy(Peter Lang AG, 2020-03-02) Özekan, Damla[No abstract available]Öğe Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames(IGI Global, 2017-01-06) Şağkaya Güngör, Ayşegül; Ozansoy Çadırcı, Tuğçe; Köse, Şirin GizemAdvergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' brand recall, recognition and brand attitudes. An experiment was conducted on a group of university students with an exposure to an advergame under low and high cognitive load stimulus. Results showed that brands that are placed prominently are better recalled in high cognitive load condition. However, cognitive overload doesn't have any significant effect on the recognition of the main brand in which the advergames is specifically designed. Moreover, there is no difference in recall of subtly placed products in low and high cognitive load conditions. However, there is a significant difference in brand attitude in different cognitive loads. The study both investigated the context of advergames and as well in-game advertising (IGA) situations. The results of the study have both practical and theoretical implications.Öğe Labor and employment relations in a globalized world new perspectives on work, social policy and labor market implications introduction(Springer, 2014) Dereli, Toker; Soykut Sarıca, Yeşim Pınar; Şen Taşbaşı, Aslı[No abstract available]Öğe Sales promotional strategies and buying behavior in an emerging market at the post recession period(IGI Global, 2016) Nasır, Suphan; Bal, EsraThe aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study assesses consumers' proneness to sales promotions and examines the effectiveness of four promotional tools that are premium offers, coupons, buy and get promotions, and price discounts on buying behavior in terms of brand switching, stockpiling, purchase acceleration, and product trial. The findings reveal that consumers are more prone to price discount and buy and get promotions, respectively. Among the four promotional tools, price discount is the most effective to influence product acceleration, brand switching, stockpiling, and product trial behavior respectively. However, there is no statistically significance difference between the effectiveness of premium offer and buy and get deals with regard to brand switching behavior, product acceleration, and product trail responses. In contrast, coupons are the least ineffective promotional tool in terms of generating all types of consumer response.Öğe Developing organizational maturity for effective project management(IGI Global, 2018-03-09) Silvius, A. J.Gilbert; Karayaz, GamzeDespite criticism for their serious shortcomings, maturity models are widely used within organizations. The appropriate applications of these models can lead to organizational and corporate success. Developing Organizational Maturity for Effective Project Management is a critical scholarly publication that explores the successes and failures of maturity models and how they can be applied competently to leadership within corporations. Featuring coverage on a wide array of topics such as project management maturity, agile maturity, and organizational performance, this publication is geared toward professionals, managers, and students seeking current research on the application of maturity models to corporate success.Öğe Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames(IGI Global, 2016-06-29) Şağkaya Güngör, Ayşegül; Ozansoy Çadırcı, Tuğçe; Köse, Şirin GizemAdvergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' brand recall, recognition and brand attitudes. An experiment was conducted on a group of university students with an exposure to an advergame under low and high cognitive load stimulus. Results showed that brands that are placed prominently are better recalled in high cognitive load condition. However, cognitive overload doesn't have any significant effect on the recognition of the main brand in which the advergames is specifically designed. Moreover, there is no difference in recall of subtly placed products in low and high cognitive load conditions. However, there is a significant difference in brand attitude in different cognitive loads. The study both investigated the context of advergames and as well in-game advertising (IGA) situations. The results of the study have both practical and theoretical implications.Öğe Electronic word-of- mouth communication in online social networks: The motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks(IGI Global, 2015-08-28) Ozansoy Çadırcı, Tuğçe; Sağkaya Güngör, AyşegülOnline social networks (oSNS) enable users to construct strong relationships with friends, family, as well as strangers. They also enable users to share information concerning experiences and opinions about products, brands and companies via electronic word of mouth (eWOM). The unique nature of oSNS-eWOM relationship forms the basis of this research. The authors report the results of a research investigating six motivational factors for engaging in eWOM communication, investigated under three dimensions; producing, consuming and forwarding of content on oSNSs. Results reveal that eWOM production behavior on oSNS is mainly motivated by altruism, self enhancement, electronic social interaction and exhibitionism. The motivating factors of eWOM forwarding behavior showed up as electronic social interaction and exhibitionism, whereas the motivating factors for eWOM consumption behavior are altruism, electronic social interaction and need for intellectual engagement. Aversion of cognitive activities appeared to have a negative effect on consumption of eWOM communicationÖğe The new labor skills in the new economy(Springer, 2014-03-06) Falcıoğlu, PınarIn the last 30 years a dramatic change has been observed in the supply and price of skilled labor relative to unskilled labor. The aim of this chapter is to review the recent empirical literature on the changing demand for labor skills, to define the scope and direction of change in labor skills and to explore the reasons of the observed change, especially on the labor skills demanded in knowledge based global economy. Findings on the reasons of skill change are important for the study aims of this book because they lead to results and consequently to implications to be used in the distribution of earnings and employment of the workforce. The empirical research identifies the main reasons of the observed change in skills as the interactions of technological change, organizational change and globalization.Öğe Skills, technology and working practices in Turkey(Kluwer Law International, 2013-11-25) Falcıoğlu, Pınar[No abstract available]Öğe Visiting the iron cage: Bureaucracy and the contemporary workplace(Springer, 2014-03-06) Yüksel, Ahmet HakanBureaucracy as an organizational form has always been a controversial issue and placed at the very heart of most discussions within organizational theory. One side of this prolonged discussion praises this administrative form as the ‘rational’ way to run an organization. It provides needed guidance and clarifies responsibilities, which enables employees to become more efficient. However, the opposition claims that in a non-linear world, where industrial organizations are forced to confront the challenging task of sensing and responding to unpredictable, novel situations of highly competitive markets, such an organizational form stifles creativity, fosters de-motivation and causes pressure on employees. Dealing with a bureaucratic form of organization and its consequences begs for a context. It would be appropriate to quit ‘taking sides’ and develop a sound analysis of this phenomenon under the conditions of today’s global workplace environment. This chapter intends to delineate the conditions under which bureaucracy has emerged and the way it has been interpreted since its inception and develop a sound and appropriate analytical approach to its functioning given the prevailing conditions of the contemporary workplace.Öğe Dealing with destructive workplace behaviour: an overview of mobbing in Turkish organisations(Kluwer Law International, 2013-11-11) Yüksel, Ahmet Hakan[No abstract available]Öğe CSR practices in Turkey: Examining CSR reports(Greenleaf Publishing, 2015-07) Uyan Atay, Bilge; Tuncay Çelikel, AslıThis study examines the private companies that publish CSR reports in Turkey. Turkey has a growing economy, located in an international arena with an increasing number of global brands starting to export their products from Turkey with even more multinational enterprises (MNEs) planning to locate in the country. Now, some Turkish companies and subsidiaries of MNEs have started to publish CSR reports. Our findings show that strong Turkish conglomerates are playing a constructive role in macro-level development and governance in Turkey. They are also addressing local problems such as education, human rights, environmental protection and workers' rights. Besides, subsidiaries of MNEs are also having an impact with respect to the application of their headquarters' community programs in Turkish society.
