The relation between infographic and visual literacy

The developments in communication technology didn’t only affect the visible side of life but also transformed the ways of thinking, perception and interpretation. The form of communication through visuals is accepted to be the reality of today. On the other hand, the digital evolution due to the advances in technology has had the advantage of ever increasing flow of data and information. Therefore, processing the intense, unorganized and complex data to transform them into meaningful and useful datasets has become an area gaining more importance. Making information more understandable for wider audience requires the presentation of data through systematic visualization. Therefore, infographics have become an element that is used more frequently in every media. Infographics fulfil a very important need in this age by presenting the information and data that increases due to technological developments through an understanding focusing on functionality and aesthetics where visual communication is in the center. In understanding infographics, the visual literacy level of the user is a factor that is as important as the quality of the design. This article examines the relation of visual literacy with the process of reading, perceiving and interpreting the infographics.