The electric car revolution capabilities of the multinational car manufacturers and the important role of the governments

Nowadays multinational car manufacturers’ main concern is to develop fuel-efficient cars with fewer emissions. Recently some automotive manufacturers have already developed hybrid electric vehicles (HEVs) and electric vehicles (EVs). Some governments are providing incentives to R&D projects for electric cars and EV charging points/filling stations. For all these efforts, there have been very little to show for the outcomes as far as electric vehicles are concerned over the past century during which they have been under development. Why is the case? The fault is usually attributed to failings on the supply side, namely weaknesses of technological ‘stretch-out’ especially in regard to the batteries. We look in turn at supply capabilities, production capabilities and consumer capabilities, to reassess the dynamic capabilities associated with their interaction; to find that it is a combination of all three that best explains the long delay associated with the introduction of this technology and complex product system.