Turkish consumers’ behaviors in organic product market: an empirical application

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dc.authorid0000-0002-1619-6066
dc.authorid0000-0002-3893-4015
dc.authorid0000-0002-1619-6066en_US
dc.authorid0000-0002-3893-4015en_US
dc.contributor.authorAk, Anda Yarmanen_US
dc.contributor.authorTeker, Dileken_US
dc.date.accessioned2023-01-27T04:18:43Z
dc.date.available2023-01-27T04:18:43Z
dc.date.issued2020-07-30
dc.departmentIşık Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümüen_US
dc.departmentIşık University, Faculty of Economics and Administrative Sciences, Department of Managementen_US
dc.description.abstractPurpose- The purpose of this research is to determine whether gender, civil status, age, number of children in the family, education level of consumers, their cosmetic concerns, packaging of organic foods and reliability of certification process affect organic product purchase or not. It was also aimed to determine whether any modification ensuring the authenticity of organic products would convince the consumers to purchase / purchase more organic products. Methodology- To determine and test the hypothesis of the research a survey composed of 41 questions, divided into three main sections and a final section, is published on line during 26 days. The survey was replied by 556 respondents. Findings- The hypothesis which are tested and it is revealed that being female, an elder, having higher education or being a parent is not a reason to purchase organic products. On the other hand being married is a reason for purchase. Consumers do not consider cosmetic defects of organic products as a deterrent for not purchasing. Assured reliability on certification will increase organic product purchase, while packaging of organic products is important for consumers. Conclusion- The outputs of the research prove that the awareness on the benefits of organic products is increased among male and young consumers as well. People who have not a higher education degree also purchase organic products as the awareness is increases. Conscious consumers are paying attention to the packaging of organic products. The purchase rates and frequency shall increase when and if the reliability on certification is ensured and the increase on purchase can make organic product farming an economic resource for local farmers.en_US
dc.description.versionPublisher's Versionen_US
dc.identifier.citationAk, A. Y. & Teker, D. (2020). Turkish consumers’ behaviors in organic product market: an empirical application. PressAcademia Procedia, 11(1), 201-205. doi:10.17261/Pressacademia.2020.1267en_US
dc.identifier.endpage205
dc.identifier.issn2459-0762en_US
dc.identifier.issue1
dc.identifier.startpage201
dc.identifier.urihttps://hdl.handle.net/11729/5302
dc.identifier.urihttp://dx.doi.org/10.17261/Pressacademia.2020.1267
dc.identifier.volume11
dc.institutionauthorAk, Anda Yarmanen_US
dc.institutionauthorTeker, Dileken_US
dc.language.isoenen_US
dc.peerreviewedYesen_US
dc.publicationstatusPublisheden_US
dc.publisherPressAcademiaen_US
dc.relation.ispartofPressAcademia Procediaen_US
dc.relation.publicationcategoryKonferans Öğesi - Ulusal - Kurum Öğretim Elemanı ve Öğrencien_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectOrganic producten_US
dc.subjectBuying reasonsen_US
dc.subjectCertificationen_US
dc.subjectEconomic resourceen_US
dc.titleTurkish consumers’ behaviors in organic product market: an empirical applicationen_US
dc.typeConference Objecten_US

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