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    Consumers’ behaviors in organic product market an empirical application
    (Işık Üniversitesi, 2020-01-15) Yarman Ak, Anda Elvan; Teker, Dilek; Işık Üniversitesi, Sosyal Bilimler Enstitüsü, Yöneticiler İçin İşletme Yönetimi Yüksek Lisans Programı
    Interest in consuming organic products had remarkably increased since mid80’s. Numerous researches and studies have been conducted on the reasons of consumers who prefer organically produced foods rather than conventionally produced ones. Conducted studies revealed that although the demand is increasing each year, organic agriculture occupies only a small percentage of global agriculture. This is surprising as organic agriculture does not only protect human health but also helps in preserving and conserving environment of our planet and ensures sustainability. The demand for organic products in our country is very low. While organically produced food industry is a profit promising branch of the economy, it is also a source of wellness for humans, animals and environment. Therefore, the reasons of consumers for not buying organically produced food must be studied carefully to raise the awareness on the benefits of these products as well as their effects on human health, animal welfare and environment. This thesis is focusing on why consumers are not willing to purchase organic foods? What is preventing them to purchase? Why are they still going for conventionally produced products in this era of scientific developments proving that conventional agriculture is harming human body and environment and also animals? Can modifications in the market or in the marketing of organically produced foods convince them to purchase? What can those modifications be? Can they be realized? This thesis will aim to find out answers to these questions.
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    Turkish consumers’ perception on organic food: an analysis for Turkish case
    (PressAcademia, 2019-07-30) Yarman Ak, Anda Elvan; Teker, Dilek
    Purpose- The purpose of this research is to perceive and determine the reasons for buying and deterrents for not buying organic products; and to see if modifications in deterrents can increase purchase of organic products making it a value added for the economy. Methodology- As the main aim of the research is to determine Turkish consumers’ perception on organic food and figure out whether the modifications on the deterrents can convince the consumers to buy and/or buy more often organic products. As organic food agriculture can be a powerful element of the economy, the feedbacks of non-organic product users were deemed to be a good indicator on the path leading to increased demand and increased production of organic products. A survey composed of 41 questions is sent and this study summarizes the outputs of 556 responses. Findings- The outputs highlight the distrust in certification process as the main deterrent for not buying organic food. The pricing unreliability is also another crucial factor that prevents consumers to consume more. Conclusion- The outputs conclude as a proper modification to be performed on organic product availability, price and reliability on certification can increase organic product purchase and make it an economic resource.