Localization based dynamics in the renewable energy sector
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Tarih
2019-06-30
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
PressAcademia
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Purpose - This paper examines the upwards trend of utilizing localization as a strategy by Multinational Enterprises in the energy sector. It is a sector that is driven by the governments, due to the ever-growing need for survivability and sustainability in a world increasingly dependent on energy. Methodology - In-depth interview is the chosen method to obtain the critical opinions of small number of respondents who play a crucial role for decision-making in a leading company that prefers to utilize localization. This data is collated into a content analysis to determine the factors influencing it. Findings- Localization from a global company engaging in renewable energy sector can be desirable, and indeed, profitable, insomuch as the right conditions outlined by the interviewees are created. Conclusion- It is the intent of the author to build the first step of a guide to attract more positive attention from MNEs to encourage more technology transfer.
Açıklama
Anahtar Kelimeler
Renewable energy, Multinational corporation strategies, Localization, Government policies
Kaynak
WoS Q Değeri
Scopus Q Değeri
Cilt
6
Sayı
2
Künye
Şerifsoy, A. & Ferman, M. (2019). Localization based dynamics in the renewable energy sector. Journal of Management Marketing and Logistics, 6(2), 95-102. doi:10.17261/Pressacademia.2019.1037
