Effects of industry 4.0 on marketing strategies, an application on Turkish automobile industry: a research among auto executives in Turkey

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dc.authorid0000-0002-7835-2220
dc.authorid0000-0003-4019-0219
dc.contributor.authorHaşmet, Mehmet Korhanen_US
dc.contributor.authorFerman, Ali Muraten_US
dc.date.accessioned2023-01-24T03:23:48Z
dc.date.available2023-01-24T03:23:48Z
dc.date.issued2020-09-30
dc.departmentIşık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora Programıen_US
dc.departmentIşık University, Institute of Social Sciences, Contemporary Business Management PhD Programen_US
dc.description.abstractPurpose - The study investigates the effects of Industry 4.0 on automobile marketing strategy in Turkey. It attempts to show whether a significant relationship among Industry 4.0 and market growth and cost reduction of auto brands in Turkey via IoT (Internet of Things). Methodology – The study employed 37 automobile brands as sample from Turkey. 61 participants have responded the questionnaire. The research method utilized in the study was analyzed by sampling using the questionnaire as a data collection tool. Findings - First, supported a summary of Industry 4.0 and auto marketing, it was found out the conception and behavior changes in several sorts of automobile brands, awakening stakeholders to the transforming forces that are reshaping their business and organization. Second, these quite reshaping organization changes marketing strategy deeply. The usage rate of digital channels has increased positively in automobile marketing strategies. Third, the usage rate of one-to-one marketing has increased positively in automobile marketing. And, the number of dealerships has affected negatively such a way that transforming sales points to delivery points. It is understood that government policies and sales points have a significant effect on market size. Conclusion - The study contains valuable information and managerial implications for marketing professionals who want to implement different marketing strategies in the enlightening of Industry 4.0. First, supported a summary of Industry 4.0 and automobile marketing, it was found out the conception and behavior changes in severalsorts of automobile brands, awakening stakeholdersto the transforming forcesthat are reshaping their business and organization. Second, these quite reshaping organization changes marketing strategy deeply.en_US
dc.description.versionPublisher's Versionen_US
dc.identifier.citationHaşmet, M. K. & Ferman, A. M. (2020). Effects of industry 4.0 on marketing strategies, an application on Turkish automobile industry: a research among auto executives in Turkey. Journal of Business Economics and Finance, 9(3), 223-231. doi:10.17261/Pressacademia.2020.1298en_US
dc.identifier.endpage231
dc.identifier.issn2146-7943
dc.identifier.issue3
dc.identifier.startpage223
dc.identifier.urihttps://hdl.handle.net/11729/5285
dc.identifier.urihttp://dx.doi.org/10.17261/Pressacademia.2020.1298
dc.identifier.volume9
dc.institutionauthorHaşmet, Mehmet Korhanen_US
dc.institutionauthorid0000-0002-7835-2220
dc.language.isoenen_US
dc.peerreviewedYesen_US
dc.publicationstatusPublisheden_US
dc.publisherPressAcademiaen_US
dc.relation.journalJournal of Business Economics and Financeen_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - İdari Personel ve Öğrencien_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectIndustry 4.0en_US
dc.subjectMarketing strategiesen_US
dc.subjectAutomobile marketingen_US
dc.subjectIoTen_US
dc.subjectAuto brandsen_US
dc.titleEffects of industry 4.0 on marketing strategies, an application on Turkish automobile industry: a research among auto executives in Turkeyen_US
dc.typeArticleen_US
dspace.entity.typePublication

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