Love my selfie: selfies in managing impressions on social networks

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dc.authorid0000-0002-7370-7504
dc.authorid0000-0003-3740-7456
dc.contributor.authorOzansoy Çadırcı, Tuğçeen_US
dc.contributor.authorSağkaya Güngör, Ayşegülen_US
dc.date.accessioned2016-11-21T07:08:15Z
dc.date.available2016-11-21T07:08:15Z
dc.date.issued2019-04-03
dc.departmentIşık Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümüen_US
dc.departmentIşık University, Faculty of Economics and Administrative Sciences, Department of Managementen_US
dc.description.abstractThis study aims to provide insights on personal branding and impression management practices in the context of selfie production and sharing on online social networking sites (oSNSs). The theoretical framework of the study was constructed according to Goffman’s ‘Dramaturgy Theory’ and Belk’s ‘Digital Extended Self’ theory. Four constructs; de-materialization of photography, co-construction of the self, sharing economy of digital media and online social networks, and distributed memory were included in the study. The results of the literature review were further explained according to the production and consumption of selfies. This study provides detailed information about how selfies can be used as a mediator for purposes of self-extension and personal branding. Even though selfies are seen as an everyday activity and a raw presentation of the subject, they also include extra contextual information about the subject. The results of the study exert that selfies shared online can be used as a tool for impression management in oSNSs.en_US
dc.description.versionPublisher's Versionen_US
dc.identifier.citationOzansoy Çadırcı, T. & Sağkaya Güngör, A. (2016). Love my selfie: Selfies in managing impressions on social networks. Journal of Marketing Communications, 25(3), 268-287. doi:10.1080/13527266.2016.1249390en_US
dc.identifier.doi10.1080/13527266.2016.1249390
dc.identifier.endpage287
dc.identifier.issn1352-7266
dc.identifier.issue3
dc.identifier.scopus2-s2.0-84992391307
dc.identifier.scopusqualityQ1
dc.identifier.startpage268
dc.identifier.urihttps://hdl.handle.net/11729/1143
dc.identifier.urihttp://dx.doi.org/10.1080/13527266.2016.1249390
dc.identifier.volume25
dc.indekslendigikaynakScopusen_US
dc.institutionauthorSağkaya Güngör, Ayşegülen_US
dc.institutionauthorid0000-0003-3740-7456
dc.language.isoenen_US
dc.peerreviewedYesen_US
dc.publicationstatusPublisheden_US
dc.publisherRoutledgeen_US
dc.relation.ispartofJournal of Marketing Communicationsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectExtended self theoryen_US
dc.subjectImpression managementen_US
dc.subjectOnline social networkingen_US
dc.subjectPersonal brandingen_US
dc.subjectSelf-presentationen_US
dc.subjectSelfieen_US
dc.titleLove my selfie: selfies in managing impressions on social networksen_US
dc.typeArticleen_US
dspace.entity.typePublication

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