Importance of packaging as a marketing tool and two examples from soft-drinks industry

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dc.contributor.advisorÇakıcı, Metinen_US
dc.contributor.authorSağlamer, Seçilen_US
dc.contributor.otherIşık Üniversitesi, Sosyal Bilimler Enstitüsü, Yöneticiler İçin İşletme Yönetimi Yüksek Lisans Programıen_US
dc.date.accessioned2020-02-27T02:03:59Z
dc.date.available2020-02-27T02:03:59Z
dc.date.issued2003
dc.departmentIşık Üniversitesi, Sosyal Bilimler Enstitüsü, Yöneticiler İçin İşletme Yönetimi Yüksek Lisans Programıen_US
dc.descriptionText in English; Abstract: Englishen_US
dc.descriptionIncludes bibliographical references (leaves 36-38)en_US
dc.descriptionvi, 38 leavesen_US
dc.description.abstractIn this project, the role of packaging as a marketing tool will be analyzed. In regards to packaging , it can be said that consumers may think that a product with an attractive package is of better quality than its competitors, which have less attractive or easy to open packages. Whatever the features, a package should provide advantage, especially according to the product type and the expectations of the target audience. The first part of the project will concentrate on the definition of a product, packaging; and on the strategic importance of packaging. In the second part, the functions of packaging will be analyzed. It will concentrate on the effect of packaging in creating a quality image and the relationship between packaging and brand communication. The effects of packaging in transportation, the importance accord,ng to the environmental issues, the safety concerns, relevant engineering tests and the future of packaging will also be analyzed. In the third part, there are two case studies. One is about the packaging of a new product on the market, and the second is about the new package design of a famous soft drink company. This part concludes with the effects of packaging on marketing.en_US
dc.identifier.citationSağlamer, S., (2003). Importance of packaging as a marketing tool and two examples from soft-drinks industry. İstanbul: Işık Üniversitesi Sosyal Bilimler Enstitüsü.en_US
dc.identifier.urihttps://hdl.handle.net/11729/2269
dc.institutionauthorSağlamer, Seçilen_US
dc.language.isoenen_US
dc.publisherIşık Üniversitesien_US
dc.relation.publicationcategoryTezen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subject.lccHF5770 .S24 2003
dc.subject.lcshPackagingen_US
dc.subject.lcshMarketingen_US
dc.subject.lcshSoft drink industryen_US
dc.subject.lcshBeverage industryen_US
dc.titleImportance of packaging as a marketing tool and two examples from soft-drinks industryen_US
dc.typeMaster Thesisen_US
dspace.entity.typePublication

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