Competitiveness of professional business services: Case of Turkish advertising agencies

Basit Öğe Kaydı
dc.authorid0000-0002-2133-4945
dc.contributor.advisorAnsal, Haceren_US
dc.contributor.authorŞahin, Çiğdemen_US
dc.contributor.otherIşık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora Programıen_US
dc.date.accessioned2016-06-23T23:29:25Z
dc.date.available2016-06-23T23:29:25Z
dc.date.issued2008
dc.departmentIşık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora Programıen_US
dc.descriptionText in English ; Abstract: English and Turkishen_US
dc.descriptionIncludes bibliographical references (leaves 201-213)en_US
dc.descriptionxiv, 217en_US
dc.description.abstractThis study seeks to examine the extent to which internal factors affect the competitiveness of professional service firms. A case of Turkish advertising agencies is selected because of advertising industry's highly knowledge and skill intensive characteristics and the increased competition among the firms in recent years. In addition to resources, organizational and managerial capalities and the knowledge of the firms will be investigated to understand the degree of their effects on the process of their competitiveness. By conducting a case study methodology , a comparison among three multinational and three national agencies that have superior , moderate and less satisfying performances is used to explain the relationship between the sources of competitiveness and firm performance.en_US
dc.description.abstractBu çalışma, profesyonel hizmet sektöründeki firmaların rekabetçiliğini ektileyen içsel faktörleri ortaya çıkarmayı hedeflemektedir. Firmaların sadece kaynakları değil, örgütsel ve yönetimsel becerileri ve bilgileri de incelenmekte ve bütünsel bir yaklaşım içinde firmaların rekabetçiliğini etkileyen faktörler analiz edilmektedir. Araştırma, reklam sektöründeki firmalara odaklanmıştır. Reklam sektörünün belgi ve yetenek yoğun bir sektör olması ve özellikle Türkiye'deki reklam ajansları arasında son yıllarda artan bir rekabet yaşanması bu sektörde verimli bir araştırma yapabilmeyi mümkün kılmaktadır. Üç uluslararası ve üç yerel olmak üzere seçilen altı örnek ajans ile yapılan örnek olay çalışmasıyla, profesyonel hizmet veren firmaların performanslarını etkileyen, etkileyen rekabet avantajı yaratmaya yönelik faktörler incelenmektedir.en_US
dc.description.tableofcontentsThe Concept of Competitivenessen_US
dc.description.tableofcontentsEvolution of the Concept of Competitivenessen_US
dc.description.tableofcontentsMeasurement of Competitivenessen_US
dc.description.tableofcontentsFirm Level Competitivenessen_US
dc.description.tableofcontentsThe Concept of Competitive Advantageen_US
dc.description.tableofcontentsMain Approaches of Internal Firm Level Analysisen_US
dc.description.tableofcontentsResource-based Viewen_US
dc.description.tableofcontentsCompetence-based or Capability-based Viewen_US
dc.description.tableofcontentsKnowledge-based Viewen_US
dc.description.tableofcontentsCompetitiveness in Professional Service Firmsen_US
dc.description.tableofcontentsThe Nature of Services and Professional Business Firmsen_US
dc.description.tableofcontentsHow Do Professional Business Services Generate Competitive Advantages?en_US
dc.description.tableofcontentsKnowledgeen_US
dc.description.tableofcontentsClient Relationsen_US
dc.description.tableofcontentsHuman Capitalen_US
dc.description.tableofcontentsService Differentiationen_US
dc.description.tableofcontentsManagement Abilityen_US
dc.description.tableofcontentsInternationalization and Networkingen_US
dc.description.tableofcontentsDefinition of Factors and Their Measures Used in the Studyen_US
dc.description.tableofcontentsFirm Resourcesen_US
dc.description.tableofcontentsFirm Capabilitiesen_US
dc.description.tableofcontentsFirm Knowledgeen_US
dc.description.tableofcontentsMethodologyen_US
dc.description.tableofcontentsResearch Designen_US
dc.description.tableofcontentsUnits of Analysisen_US
dc.description.tableofcontentsAdvertising Servicesen_US
dc.description.tableofcontentsThe Nature of Advertising Servicesen_US
dc.description.tableofcontentsAdvertising Market in the Worlden_US
dc.description.tableofcontentsAdvertising Market in Turkeyen_US
dc.description.tableofcontentsCase 1: MovidaPlus/MAPen_US
dc.description.tableofcontentsBackgrounden_US
dc.description.tableofcontentsTangible Resourcesen_US
dc.description.tableofcontentsIntangible Resourcesen_US
dc.description.tableofcontentsThe Firm‟s Capabilitiesen_US
dc.description.tableofcontentsOrganizational Capabilitiesen_US
dc.description.tableofcontentsManagerial Capabilitiesen_US
dc.description.tableofcontentsFirm's Knowledgeen_US
dc.description.tableofcontentsCase 2: Altıncı Duyuen_US
dc.description.tableofcontentsThe Firm‟s Resourcesen_US
dc.description.tableofcontentsCase 3: Publicis Yorumen_US
dc.description.tableofcontentsCase 4: Art Grupen_US
dc.description.tableofcontentsCase 5: McCann Ericksonen_US
dc.description.tableofcontentsCase 6: Alametifarikaen_US
dc.description.tableofcontentsCompany Ageen_US
dc.description.tableofcontentsCompany Statusen_US
dc.description.tableofcontentsHuman Resourcesen_US
dc.description.tableofcontentsReputationen_US
dc.description.tableofcontentsCreativityen_US
dc.description.tableofcontentsAnalysis of Firm Capabilitiesen_US
dc.description.tableofcontentsEmployee Involvementen_US
dc.description.tableofcontentsService Qualityen_US
dc.description.tableofcontentsOrganizational Structureen_US
dc.description.tableofcontentsTop Manager‟s Status and Credibilityen_US
dc.description.tableofcontentsManagerial Knowledgeen_US
dc.description.tableofcontentsManagerial Strategyen_US
dc.description.tableofcontentsAnalysis of Firm Knowledgeen_US
dc.description.tableofcontentsTop 100 Advertiser Companies in Turkeyen_US
dc.identifier.citationŞahin, Ç. (2008). Competitiveness of professional business services: case of Turkish advertising agencies. İstanbul: Işık Üniversitesi Sosyal Bilimler Enstitüsü.en_US
dc.identifier.urihttps://hdl.handle.net/11729/1005
dc.institutionauthorŞahin, Çiğdemen_US
dc.institutionauthorid0000-0002-2133-4945
dc.language.isoenen_US
dc.publisherIşık Üniversitesien_US
dc.relation.publicationcategoryTezen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subject.lccHF5816 .S24 2008
dc.subject.lcshAdvertising -- Competitions.en_US
dc.subject.lcshAdvertising -- Turkey.en_US
dc.titleCompetitiveness of professional business services: Case of Turkish advertising agenciesen_US
dc.title.alternativeProfesyonel hizmet sunan firmaların rekabetçiliği : Türk reklam ajansları örneğien_US
dc.typeDoctoral Thesisen_US
dspace.entity.typePublication

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim
İsim:
1005.pdf
Boyut:
1.47 MB
Biçim:
Adobe Portable Document Format
Açıklama:
DoctoralThesis
İndir
Lisans paketi
Listeleniyor 1 - 1 / 1
Küçük Resim Yok
İsim:
license.txt
Boyut:
1.71 KB
Biçim:
Item-specific license agreed upon to submission
Açıklama:
İndir

Koleksiyon

Lisansüstü Eğitim Enstitüsü Tez Koleksiyonu