Development of e-commerce in Turkiye: post COVID-19 era

Basit Öğe Kaydı
dc.authorid0000-0002-7981-3121
dc.authorid0000-0002-3893-4015
dc.authorid0000-0002-5150-8168
dc.contributor.authorTeker, Suaten_US
dc.contributor.authorTeker, Dileken_US
dc.contributor.authorOrman, Irmaken_US
dc.contributor.editorŞimşek, Sidar Atalayen_US
dc.contributor.editorPuwanendram, Gayathrien_US
dc.contributor.editorŞiriner, İsmailen_US
dc.date.accessioned2025-12-23T06:22:42Z
dc.date.available2025-12-23T06:22:42Z
dc.date.issued2024-11
dc.departmentIşık Üniversitesi, İktisadi, İdari ve Sosyal Bilimler Fakültesi, İşletme Bölümüen_US
dc.departmentIşık University, Faculty of Economics, Administrative and Social Sciences, Department of Managementen_US
dc.description.abstractThe COVID-19 pandemic catalyzed a significant transformation in consumer behavior, accelerating the adoption of e-commerce worldwide. This study focuses on the development and growth of e-commerce in Türkiye during the post-COVID-19 era, examining the sector's expansion from 2020 onwards. Key factors contributing to this growth include increased internet and smartphone penetration, advancements in digital payment systems, and heightened consumer reliance on online shopping duringlockdowns. The analysis highlights how these shifts have not only enhanced domestic retail e-commerce but also positioned Türkiye as a rapidly growing e-commerce market globally, with a projected compound annual growth rate of 11.6% between 2024 and 2029. Additionally, the article explores opportunities for Turkish businesses to leverage cross-border e-commerce for international market expansion, emphasizing the strategic role of digitalization, logistics improvements, and government incentives. By presenting key data and trends, the study underscores Türkiye’s potential to strengthen its presence in global trade through e-commerce, driving economic growth and fostering innovation in its digital economy.en_US
dc.description.versionPublisher's Versionen_US
dc.identifier.citationTeker, D., Teker, S., & Orman, I. (2024). Development of e-commerce in Turkiye: post COVID-19 era. S. A. Şimşek, İ. Şiriner, & P. Gayathri (Eds.), Current issues in sustainability (1. baskı, ss. 231-246). IJOPEC.en_US
dc.identifier.endpage246
dc.identifier.isbn9781913809492
dc.identifier.startpage231
dc.identifier.urihttps://hdl.handle.net/11729/6854
dc.identifier.urihttps://doi.org/10.5281/zenodo.14598641
dc.institutionauthorTeker, Suaten_US
dc.institutionauthorTeker, Dileken_US
dc.institutionauthorOrman, Irmaken_US
dc.institutionauthorid0000-0002-7981-3121
dc.institutionauthorid0000-0002-3893-4015
dc.institutionauthorid0000-0002-5150-8168
dc.language.isoenen_US
dc.peerreviewedYesen_US
dc.publicationstatusPublisheden_US
dc.publisherIJOPECen_US
dc.relation.ispartofCurrent Issues in Sustainabilityen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectE-commerceen_US
dc.subjectOnline retailen_US
dc.subjectMarketplaceen_US
dc.subjectBasket sizeen_US
dc.subjectDigital paymenten_US
dc.titleDevelopment of e-commerce in Turkiye: post COVID-19 eraen_US
dc.typeBook Chapteren_US
dspace.entity.typePublicationen_US

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim
İsim:
Development_of_e_commerce_in_Turkiye_post_COVID_19_era.pdf
Boyut:
3.61 MB
Biçim:
Adobe Portable Document Format
İndir
Lisans paketi
Listeleniyor 1 - 1 / 1
Küçük Resim Yok
İsim:
license.txt
Boyut:
1.17 KB
Biçim:
Item-specific license agreed upon to submission
Açıklama:
İndir

Koleksiyon

Kitap / Kitap Bölümü Koleksiyonu | İşletme Bölümü