CSR and social marketing as enablers of recovery after the global recession: The Turkish banking industry

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dc.authorid0000-0003-4590-3230
dc.contributor.authorGül, Mısra Çağlaen_US
dc.contributor.authorKaytaz, Mehmeten_US
dc.date.accessioned2020-12-15T12:10:48Z
dc.date.available2020-12-15T12:10:48Z
dc.date.issued2018-01-01
dc.departmentIşık Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, Ekonomi (İktisat) Bölümüen_US
dc.departmentIşık University, Faculty of Economics and Administrative Sciences, Department of Economicsen_US
dc.description.abstractCorporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks into the center stage again. Turkey was one of the few countries that emerged from the economic downturn relatively quickly. In the initial stages of the crisis, banks faced some criticism for protecting their self-interest more and not acting for the benefit of the society. Later, these criticisms got weaker and less frequent. This chapter examines the behavior of banks during the crisis with respect to CSR and social marketing. Particularly, the chapter analyzes how the banks behaved during the crisis and how they supported small and medium scale enterprises and local communities through CSR strategies, as well as how they utilized CSR efforts as a marketing tool. In addition, the outcome of these strategies is discussed.en_US
dc.description.versionPublisher's Vesionen_US
dc.identifier.citationGül, M. Ç. & Kaytaz, M. (2018). CSR and social marketing as enablers of recovery after the global recession: The Turkish banking industry. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications, 982-998. doi:10.4018/978-1-5225-6192-7.ch050en_US
dc.identifier.doi10.4018/978-1-5225-6192-7.ch050
dc.identifier.endpage998
dc.identifier.isbn9781522561934
dc.identifier.isbn9781522561927
dc.identifier.scopus2-s2.0-85051305106
dc.identifier.scopusqualityN/A
dc.identifier.startpage982
dc.identifier.urihttps://hdl.handle.net/11729/2987
dc.identifier.urihttp://dx.doi.org/10.4018/978-1-5225-6192-7.ch050
dc.indekslendigikaynakScopusen_US
dc.institutionauthorGül, Mısra Çağlaen_US
dc.institutionauthorKaytaz, Mehmeten_US
dc.institutionauthorid0000-0003-4590-3230
dc.language.isoenen_US
dc.peerreviewedYesen_US
dc.publicationstatusPublisheden_US
dc.publisherIGI Globalen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.sourceCorporate Social Responsibility: Concepts, Methodologies, Tools, and Applicationsen_US
dc.subjectCause-related marketingen_US
dc.subjectCorporate social performanceen_US
dc.subjectCorporate philanthropyen_US
dc.titleCSR and social marketing as enablers of recovery after the global recession: The Turkish banking industryen_US
dc.typeBook Chapteren_US
dspace.entity.typePublication

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