Factors affecting understanding and applications of branded housing project marketing around the İstanbul metropolitan area

Basit Öğe Kaydı
dc.contributor.advisorFerman, Ali Muraten_US
dc.contributor.authorPolat, Selçuken_US
dc.contributor.otherIşık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora Programıen_US
dc.date.accessioned2016-08-01T10:24:30Z
dc.date.available2016-08-01T10:24:30Z
dc.date.issued2015-01-28
dc.departmentIşık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora Programıen_US
dc.descriptionText in English ; Abstract: English and Turkishen_US
dc.descriptionIncludes bibliographical references (leaves 125-136)en_US
dc.descriptionxiv, 169 leavesen_US
dc.description.abstractMarketing is a very important issue to corporate success in today’s competitive business environment. Company’s growth and success can be strongly influenced by marketing practices. Developing marketing strategies can provide significant advantages for companies over their competitors. The aim of this study is to investigate the critical factors affecting understanding and applications of ‘branded housing project marketing’ around the Istanbul metropolitan area. Branding and market positioning depend on fulfillment of certain conditions and key criterion.It is known that the following criterion- structure of companies, quality of the product, professional services, marketing and communications perspectives- both constitute important process and leverage to increase the perceived value of a product or a company in the market. It is crucial for companies to build a solid brand in today's highly-competitive markets to benefit from the brand-related advantages such as, creating overall differentiation providing costumer encouragement and maintaining overall image of high quality. Nowadays, construction companies which build branded housing projects have already established themselves as prime actors of one of the leading and most dynamic sectors of the Turkish economy.It is an observed fact that the brand- related activities are becoming of a more strategic parameter in construction industry. In relation to this fact, each and every housing project aim to be related with a unique identity and brand image. Especially in residential real estate sector, due to the high economic values involved, marketing and sales activities are classified as crucial elements of corporate conduct.en_US
dc.description.abstractPazarlama günümüzün rekabetçi ortamında başarı için çok önemli bir konudur. Güçlü bir pazarlama uygulamasının şirketin büyümesinde ve başarısında etkisi oldukça büyüktür. Pazarlama stratejileri geliştirilmesi rakipler karşısında şirketler için önemli avantajlar sağlıyabilir.Bu çalışmanın amacı İstanbul ve çevresinde faaliyet gösteren markalı konut projesi yapan inşaat firmaların pazarlama anlayış ve uygulamalarını etkileyen faktörleri araştırmaktır. Markalaşma ve pazar konumlandırma belirli koşul ve kriterlerin yerine getirilmesine bağlıdır.Şirketlerin yapısı, ürün kalitesi, profesyonel hizmetler, pazarlama ve iletişim perspektifleri pazarda bir ürün veya şirketin algılanan değerini arttırmak için önemli bir süreç teşkil etmektedirler. Farkındalık yaratmak , pozitif kaliteli görüntü, müşteri sadakati ve cesareti yaratmak gibi marka ile ilgili avantajlardan yararlanmak için bugünün ekonomisinde bir marka oluşturmak çok önemlidir. Günümüzde markalı konut proje yapan inşaat firmaları büyük bir sektör oluşturmaktadır. Marka ile ilgili faaliyetler inşaat sektöründe yoğun bir biçimde gözlenmektedir. Buna bağlı olarak, her konut projesinin kendi kimliği ve marka imajı olmalıdır.Özellikle konut sektörü gibi yüksek ekonomik değere sahip iş alanlarında, pazarlama ve satış faaliyetleri kendine has özellikler göstermektedir.en_US
dc.description.tableofcontentsIntroductionen_US
dc.description.tableofcontentsReview of Literatureen_US
dc.description.tableofcontentsBrandingen_US
dc.description.tableofcontentsStrategic Brand Managementen_US
dc.description.tableofcontentsCorporate Brand Managementen_US
dc.description.tableofcontentsBranding in Housing Sectoren_US
dc.description.tableofcontentsDynamics of Corporate Branding in Housing Sectoren_US
dc.description.tableofcontentsHousing Sector in Istanbul and Turkeyen_US
dc.description.tableofcontentsHistorical Development of the Turkish Housing Marketen_US
dc.description.tableofcontentsImportance of Housingen_US
dc.description.tableofcontentsHousing Sales&Marketingen_US
dc.description.tableofcontentsResidential Market in Turkeyen_US
dc.description.tableofcontentsResidential Market in Istanbulen_US
dc.description.tableofcontentsMarketing in the Construction Industryen_US
dc.description.tableofcontentsFactors Affecting Marketing Success for Construction Companies in the Housing Sectoren_US
dc.description.tableofcontentsCritical Factors to Company Success for Construction Companies in the Housing Sectoren_US
dc.description.tableofcontentsFactors Having Impact on Marketing and Improvement Measures in the Real Estate Sector of Turkeyen_US
dc.description.tableofcontentsResearch Design and Methodologyen_US
dc.description.tableofcontentsResearch Modelen_US
dc.description.tableofcontentsResearch Methoden_US
dc.description.tableofcontentsHeadlines of Survey Questionsen_US
dc.description.tableofcontentsResearch Questions and Hypothesesen_US
dc.description.tableofcontentsResearch Populationen_US
dc.description.tableofcontentsSampling Concept and Typesen_US
dc.description.tableofcontentsData Collection Methodsen_US
dc.description.tableofcontentsData Analysis Methodsen_US
dc.description.tableofcontentsAnalysis and Discussion of Emprical Resultsen_US
dc.description.tableofcontentsFindings on the Number of Employees and Quality Certificateen_US
dc.description.tableofcontentsFindings Regarding Use of the Advertising Toolsen_US
dc.description.tableofcontentsFindings Regarding the Project Elements Emphasize on Customer Satisfactionen_US
dc.description.tableofcontentsFinding Regarding the Major Reasons of Customer Choiceen_US
dc.description.tableofcontentsFindings Regarding the Factors Affecting Marketing Concept&Implementationen_US
dc.description.tableofcontentsFactors of Marketing, Sales and Promotion Activitiesen_US
dc.description.tableofcontentsFactors of Competitive Structure and Market Conditionsen_US
dc.description.tableofcontentsFactors of Corporate Structureen_US
dc.description.tableofcontentsFactors of Advertising Activitiesen_US
dc.description.tableofcontentsFactors of Corporate Brand Valueen_US
dc.description.tableofcontentsFactors of Customer Satisfactionen_US
dc.description.tableofcontentsFactors Affecting Understanding and Applications of Branded Housing Project Marketingen_US
dc.description.tableofcontentsFactors Affecting Marketing Concept and Application of Technical and Administrative Staff Averages by Number of Employees in the Companyen_US
dc.description.tableofcontentsBranded Residential Project Marketing Concept and Applications Factors Affecting the Quality Certificate of the Company by Averageen_US
dc.description.tableofcontentsCorrelation Analysis of Marketing Concept and Applicationen_US
dc.description.tableofcontentsStatistical Relationship between Marketing Concept & Applications and Marketing, Sales &Promotion Activities in "Branded Residential Project" Applications and Marketing, Sales & Promotion Activitiesen_US
dc.description.tableofcontentsStepwise Regression Analysis of the "Branded Residential Project" Marketing Concept & Applications Factors Affecting the Marketing,Sales & Promotions Activitiesen_US
dc.description.tableofcontentsConclusion and Implications for Further Researchen_US
dc.description.tableofcontentsQuestionnaires Used in Data Collection Processen_US
dc.description.tableofcontentsSPSS Test Resultsen_US
dc.description.tableofcontentsIstanbul Housing Project Mapen_US
dc.description.tableofcontentsIstanbul Housing Project Indexen_US
dc.description.tableofcontentsİNDER Membersen_US
dc.identifier.citationSelçuk, P. (2015). Factors affecting understanding and applications of branded housing project marketing around the İstanbul metropolitan area. İstanbul: Işık Üniversitesi Sosyal Bilimler Enstitüsü.en_US
dc.identifier.urihttps://hdl.handle.net/11729/1055
dc.institutionauthorPolat, Selçuken_US
dc.language.isoenen_US
dc.publisherIşık Üniversitesien_US
dc.relation.publicationcategoryTezen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subjectBrand creatingen_US
dc.subjectBrand imageen_US
dc.subjectConstruction enterprisesen_US
dc.subjectConstruction projectsen_US
dc.subjectHousing marketingen_US
dc.subjectMarketingen_US
dc.subjectMarketing methodsen_US
dc.subjectUrban housingen_US
dc.subjectİnşaat işletmelerien_US
dc.subjectİnşaat projelerien_US
dc.subjectİstanbulen_US
dc.subjectKentsel konuten_US
dc.subjectKonut pazarlamasıen_US
dc.subjectMarka imajıen_US
dc.subjectMarka yaratmaen_US
dc.subjectPazarlamaen_US
dc.subjectPazarlama yöntemlerien_US
dc.subject.lccHD1390.3.T87 P65 2015
dc.subject.lcshBranding (Marketing)en_US
dc.subject.lcshHouse selling -- Turkey.en_US
dc.subject.lcshHouse selling -- Turkey -- Istanbul.en_US
dc.subject.lcshConstruction industry -- Turkey -- Case Studies.en_US
dc.subject.lcshPublic housing -- Turkey.en_US
dc.titleFactors affecting understanding and applications of branded housing project marketing around the İstanbul metropolitan areaen_US
dc.title.alternativeİstanbul ve çevresinde markalı konut projesi üreten inşaat firmalarının pazarlama anlayış ve uygulamalarını etkileyen faktörleren_US
dc.typeDoctoral Thesisen_US
dspace.entity.typePublication

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim
İsim:
1055.pdf
Boyut:
4.92 MB
Biçim:
Adobe Portable Document Format
Açıklama:
DoctoralThesis
İndir
Lisans paketi
Listeleniyor 1 - 1 / 1
Küçük Resim Yok
İsim:
license.txt
Boyut:
1.71 KB
Biçim:
Item-specific license agreed upon to submission
Açıklama:
İndir

Koleksiyon

Lisansüstü Eğitim Enstitüsü Tez Koleksiyonu