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Yayın Export potential of Turkish SMEs(Suat Teker, 2024-07-30) Teker, Suat; Teker, Dilek; Orman, IrmakPurpose- Digital channels are gaining more and more share from trade and commerce, especially after Covid 19 pandemic. People have adopted to online buying and marketplaces became important retailing tools for manufacturers. E-commerce is rising not only in closed commercial areas but also across different countries, even continents with developments in cross-border e-commerce. Governments, global digital platforms, consumer habits are creating and supporting the demand of buying online from anywhere and numbers are showing that this creates an opportunity for Turkish businesses to become exporters. This study aims to highlight the potential for small and medium sized businesses in Turkey to become exporters. Methodology- The study examines historical export growth data of Turkey in detail using secondary data. The historical data is used to make a projection for future and highlight the potential of growth for Turkish SMEs. Current marketplace platforms’ business models are also examined and carefully analyzed to present an understanding of the potential business models. Findings- The numbers are showing that Turkish exports are growing in Europe and USA. Capex heavy industries have the highest share among the exports but e-commerce is also growing. Some industries like textile, jewellry and small appliences has a higher growth potential withing cross border e-commerce. Conclusion- Adoption to online retail is getting higher and higher. More people are buying from online marketplaces and the origin of the transaction is losing its importance with one-day deliveries. It is important to open shops not only physical but also on different platforms. It is easier for business owners to sell across the world and become exporters. By having international customers, businesses distribute regional risks and also become financially stronger. It is important for Turkish SMEs to understand their risks and seek international growth opportunities, such as doing exports. Turkey’s unique geographical location is a very important asset but Turkish businesses should keep in mind that all international producers are now seeking opportunities to create through online platforms.Yayın Impacts of cross-border e-commerce on growth of Turkish SMEs(Suat Teker, 2024-12-31) Orman, Irmak; Teker, SuatPurpose- Cross-border e-commerce has emerged as a critical enabler for the globalization of small and medium-sized enterprises (SMEs), particularly in the wake of the COVID-19 pandemic. This study explores the transformative impact of digital marketplaces, innovative payment systems, and logistics advancements on the internationalization of Turkish SMEs. Leveraging a mixed-methods approach, the research combines quantitative data analysis with qualitative insights from industry stakeholders. The findings highlight the significant role of platforms such as Amazon and Alibaba in reducing market entry barriers, the importance of secure digital payment systems in fostering trust, and the contribution of logistics innovations to the growth of small-package exports. By aligning with global consumer trends and leveraging digital tools, Turkish SMEs can overcome traditional trade barriers, enhance competitiveness, and access broader markets. The study concludes with strategic recommendations for policymakers and SMEs, emphasizing the need for regulatory support and investment in digital infrastructure to maximize the benefits of cross-border e-commerce. Methodology- The study was carried with a mixed-methods approach. Quantitative Analysis: Data from the Turkish Statistical Institute, Turkish Exporters Assembly (TİM), and global e-commerce platforms were analyzed to track export trends, marketplace performance, and consumer behavior. Qualitative Insights: Interviews with SME owners, e-commerce experts, and policymakers provided in-depth perspectives on challenges and opportunities. And as case studies, Successful Turkish SMEs from sectors like textiles and food were examined to identify strategies for internationalization. Findings- The COVID-19 pandemic has significantly accelerated e-commerce adoption in Turkey, leading to substantial growth in online spending and reshaping various sectors of the economy. Below are some of the main findings; platform Impact, global marketplaces significantly increase SME visibility and reduce market entry barriers; digital payment systems, enable secure, efficient transactions, fostering trust among international customers; small package exports, innovations in logistics, such as faster shipping, have fueled SME participation in global trade; post-Covid consumer behavior, the pandemic accelerated global e-commerce adoption, creating new opportunities for Turkish SMEs. Conclusion- Cross-border e-commerce represents a transformative opportunity for Turkish SMEs, enabling them to overcome traditional barriers and compete effectively in global markets. By leveraging digital platforms, payment innovations, and logistics advancements, SMEs can drive growth, internationalization, and competitiveness. Strategic support from policymakers will be crucial in maximizing the potential of this digital trade revolution.Yayın Development of e-commerce in Turkiye: post COVID-19 era(IJOPEC, 2024-11) Teker, Suat; Teker, Dilek; Orman, Irmak; Şimşek, Sidar Atalay; Puwanendram, Gayathri; Şiriner, İsmailThe COVID-19 pandemic catalyzed a significant transformation in consumer behavior, accelerating the adoption of e-commerce worldwide. This study focuses on the development and growth of e-commerce in Türkiye during the post-COVID-19 era, examining the sector's expansion from 2020 onwards. Key factors contributing to this growth include increased internet and smartphone penetration, advancements in digital payment systems, and heightened consumer reliance on online shopping duringlockdowns. The analysis highlights how these shifts have not only enhanced domestic retail e-commerce but also positioned Türkiye as a rapidly growing e-commerce market globally, with a projected compound annual growth rate of 11.6% between 2024 and 2029. Additionally, the article explores opportunities for Turkish businesses to leverage cross-border e-commerce for international market expansion, emphasizing the strategic role of digitalization, logistics improvements, and government incentives. By presenting key data and trends, the study underscores Türkiye’s potential to strengthen its presence in global trade through e-commerce, driving economic growth and fostering innovation in its digital economy.
