3 sonuçlar
Arama Sonuçları
Listeleniyor 1 - 3 / 3
Yayın Application of ChatGPT in the tourism domain: potential structures and challenges(IEEE, 2023-12-23) Kılıçlıoğlu, Orkun Mehmet; Özçelik, Şuayb Talha; Yöndem, Meltem TurhanThe tourism industry stands out as a sector where effective customer communication significantly influences sales and customer satisfaction. The recent shift from traditional natural language processing methodologies to state-of-The-Art deep learning and transformer-based models has revolutionized the development of Conversational AI tools. These tools can provide comprehensive information about a company's product portfolio, enhancing customer engagement and decision-making. One potential Conversational AI application can be developed with ChatGPT. In this study, we explore the potential of using ChatGPT, a cutting-edge Conversational AI, in the context of Setur's products and services, focusing on two distinct scenarios: intention recognition and response generation. We incorporate Setur-specific data, including hotel information and annual catalogs. Our research aims to present potential structures and strategies for utilizing Language Model-based systems, particularly ChatGPT, in the tourism domain. We investigate the advantages and disadvantages of three different architectures and evaluate whether a restrictive or more independent model would be suitable for our application. Despite the impressive performance of Large Language Models (LLMs) in generating human-like dialogues, their end-To-end application faces limitations, such as system prompt constraints, fine-Tuning challenges, and model unavailability. Moreover, semantic search fails to deliver satisfactory performance when searching filters that require clear answers. To address these issues, we propose a hybrid approach that employs external interventions, the assignment of different GPT agents according to intent analysis, and traditional methods at specific junctures, which will facilitate the integration of domain knowledge into these systems.Yayın Leveraging transformer-based language models for enhanced service insight in tourism(IEEE, 2023-12-22) Er, Aleyna; Özçelik, Şuayb Talha; Yöndem, Meltem TurhanCustomer feedback is a valuable resource for enhancing customer experience and identifying areas that require improvement. Utilizing user insights allows a tourism company to identify and address problematic points in its service delivery, provide feedback to partner companies regarding their product offerings, and even reconsider agreements by incorporating these opinions when curating their product portfolio. Setur implemented a systematic approach to collecting customer feedback by distributing "after-stay surveys'' to its customers via email following the completion of the agency services provided. Guest answers to open-ended questions that gather opinions about travel experience are analyzed by four tasks: user intention for answering, the sentiment of the review, subjects touched upon, and whom it concerned. For these tasks, transformer-based natural language processing (NLP) models BERT, DistilBERT, RoBERTa, and Electra are fine-Tuned to classify customer reviews. Based on the test results, it is observed that best practices could be gathered using Bert. In addition, we showed that different insights can be obtained from text comments made for two hotels in Aydin, Turkiye. Some users made complaints using neutral sentences. In some cases, people gave high scores to the numerical rating questions, but their open-ended questions could have a negative meaning.Yayın Transforming tourism experience: AI-based smart travel platform(Association for Computing Machinery, 2023) Yöndem, Meltem Turhan; Özçelik, Şuayb Talha; Caetano, Inés; Figueiredo, José; Alves, Patrícia; Marreiros, Goreti; Bahtiyar, Hüseyin; Yüksel, Eda; Perales, FernandoIn this paper, we propose the development of a novel personalized tourism platform incorporating artificial intelligence (AI) and augmented reality (AR) technologies to enhance the smart tourism experience. The platform utilizes various data sources, including travel history, user activity, and personality assessments, combined with machine learning algorithms to generate tailored travel recommendations for individual users. We implemented fundamental requirements for the platform: secure user identification using blockchain technology and provision of personalized services based on user interests and preferences. By addressing these requirements, the platform aims to increase tourist satisfaction and improve the efficiency of the tourism industry. In collaboration with various universities and companies, this multinational project aims to create a versatile platform that can seamlessly integrate new smart tourism units, providing an engaging, educational, and enjoyable experience for users.
