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Yayın The factors that affect the company's b2b overall use throughout the b2b portal transactions and a survey in Turkey(Işık Üniversitesi, 2007) Yıldırım, Fazlı; Çakıcı, Metin; Işık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora ProgramıThis study concentrates on B2B (Business to Business) electronic commerce which is used by many companies in Turkey for purchasing and selling goods over the internet by connecting B2B portals. It is known that during the integration period of B2B e-commerce companies face difficulties and trade-offs that will discourage their adoption. This research's main aim is to look at the factors which affect B2B overall use and measure the drivers that affect the B2B adoption process for companies in Turkey. Throughout the research, it is found out that there are varieties of factors and models related to B2B e-commerce and every model is trying to focus on B2B with different aspects. This means that, there is no unique research model which covers all factors' effectiveness that is related to B2B overall use. While shaping the research model, the study has benefited from the surveys (mentioned in literature review) which are proved hypotheses that are associated with the dependent variable. The research method is based on quantitative analysis which generally searches information about the factors' effectiveness related to the company's B2B overall use in Turkey. During the empirical analysis, factors are categorized and measured according to their effectiveness for companies in Turkey and then questionnaire study has examined the factors' effectiveness related to the adoption success of B2B commerce by using statistical analysis methods. Research results show that perceived benefits of B2B and companies' managerial factors influence the companies' B2B overall use positively. Addition to prior researches, B2B portal factors also affect the companies' B2B overall use positively. The information about the factors that is effective for B2B overall use provides considerable educational framework for company managers, B2B integration consultant companies and B2B portals for increasing the level of B2B integration.
