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Yayın CSR practices in Turkey: Examining CSR reports(Greenleaf Publishing, 2015-07) Uyan Atay, Bilge; Tuncay Çelikel, AslıThis study examines the private companies that publish CSR reports in Turkey. Turkey has a growing economy, located in an international arena with an increasing number of global brands starting to export their products from Turkey with even more multinational enterprises (MNEs) planning to locate in the country. Now, some Turkish companies and subsidiaries of MNEs have started to publish CSR reports. Our findings show that strong Turkish conglomerates are playing a constructive role in macro-level development and governance in Turkey. They are also addressing local problems such as education, human rights, environmental protection and workers' rights. Besides, subsidiaries of MNEs are also having an impact with respect to the application of their headquarters' community programs in Turkish society.Yayın A new way of conducting war: Cyberwar, is that real?(Springer-Verlag Berlin Heidelberg, 2014-12-01) Mehmetçik, HakanThere are numerous discussions on both the reality and impact of cyberwar. Most of the critics are based on the Clausewitzian perspective of war in which its political nature must exist, an act of war has to be characteristically violent and has instrumental purposefulness. Therefore cyberwar is generally regarded as a conduct of action that simply doesn't match with these Clausewitzian criteria of war. However during the last two decades, with the advancement of information technology and widening connecters of the world, many incidents such as Estonian and Georgian cases of cyberattacks, Stuxnet worms, and many other politically motivated cyberattacks, show us that we need to think carefully about the terminology that being used by scholars, experts and policy makers. In this chapter, I aim to discuss about the term cyberwar within a broader theory of war in International Relations studies. In doing so, my aim is to bring together related International Relations Theories and the contemporary cyberwar discussion and discuss the issue within a theoretical perspective.Yayın Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames(IGI Global, 2017-01-06) Şağkaya Güngör, Ayşegül; Ozansoy Çadırcı, Tuğçe; Köse, Şirin GizemAdvergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' brand recall, recognition and brand attitudes. An experiment was conducted on a group of university students with an exposure to an advergame under low and high cognitive load stimulus. Results showed that brands that are placed prominently are better recalled in high cognitive load condition. However, cognitive overload doesn't have any significant effect on the recognition of the main brand in which the advergames is specifically designed. Moreover, there is no difference in recall of subtly placed products in low and high cognitive load conditions. However, there is a significant difference in brand attitude in different cognitive loads. The study both investigated the context of advergames and as well in-game advertising (IGA) situations. The results of the study have both practical and theoretical implications.Yayın CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry(IGI Global, 2016-12-21) Gül, Mısra Çağla; Kaytaz, MehmetCorporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks into the center stage again. Turkey was one of the few countries that emerged from the economic downturn relatively quickly. In the initial stages of the crisis, banks faced some criticism for protecting their self-interest more and not acting for the benefit of the society. Later, these criticisms got weaker and less frequent. This chapter examines the behavior of banks during the crisis with respect to CSR and social marketing. Particularly, the chapter analyzes how the banks behaved during the crisis and how they supported small and medium scale enterprises and local communities through CSR strategies, as well as how they utilized CSR efforts as a marketing tool. In addition, the outcome of these strategies is discussed.Yayın Labor and employment relations in a globalized world new perspectives on work, social policy and labor market implications introduction(Springer, 2014) Dereli, Toker; Soykut Sarıca, Yeşim Pınar; Şen Taşbaşı, Aslı[No abstract available]Yayın Power allocation for cooperative communications(IGI Global, 2009) Kaya, Onur; Ulukuş, ŞennurIn this chapter, we review the optimal power allocation policies for fading channels in single user and multiple access scenarios. We provide some background on cooperative communications, starting with the relay channel, and moving onto mutually cooperative systems. Then, we consider power control and user cooperation jointly, and for a fading Gaussian multiple access channel (MAC) with user cooperation, we present a channel adaptive encoding policy, which relies on block Markov superposition coding. We obtain the power allocation policies that maximize the average rates achievable by block Markov coding, subject to average power constraints. The optimal policies result in a coding scheme that is simpler than the one for a general multiple access channel with generalized feedback. This simpler coding scheme also leads to the possibility of formulating an otherwise non-concave optimization problem as a concave one. Using the perfect channel state information (CSI) available at the transmitters to adapt the powers, we demonstrate significant gains over the achievable rates for existing cooperative systems. We consider both backwards and window decoding, and show that, window decoding, which incurs less decoding delay, achieves the same sum rate as backwards decoding, when the powers are optimized.Yayın The family in Turkey: The battleground of the modern and the traditional(Routledge, 2011) Cindoğlu, Dilek; Çemrek, Murat; Toktaş, Şule; Zencirci, Gizem[No abstract available]Yayın Skills, technology and working practices in Turkey(Kluwer Law International, 2013-11-25) Falcıoğlu, Pınar[No abstract available]Yayın Infrastructure assisted data dissemination for vehicular sensor networks in metropolitan areas(IGI Global, 2012) Tüysüz Erman, Ayşegül; Schwartz, Ramon S.; Dilo, Arta; Schölten, Hans J.; Havinga, PaulVehicular Sensor Networks (VSNs) are an emerging area of research that combines technologies developed in the domains of Intelligent Transport Systems (ITS) and Wireless Sensor Networks. Data dissemination is an important aspect of these networks. It enables vehicles to share relevant sensor data about accidents, traffic load, or pollution. Several protocols are proposed for Vehicle to Vehicle (V2V) communication, but they are prone to intermittent connectivity. In this chapter, the authors propose a roadside infrastructure to ensure stable connectivity by adding vehicle to infrastructure to the V2V communication. They introduce a data dissemination protocol, Hexagonal Cell-Based Data Dissemination, adapting it for VSNs within a metropolitan area. The virtual architecture of the proposed data dissemination protocol exploits the typical radial configuration of main roads in a city, and uses them as the basis for the communication infrastructure where data and queries are stored. The design of the communication infrastructure in accordance with the road infrastructure distributes the network data in locations that are close or easily reachable by most of the vehicles. The protocol performs a geographical routing and is suitable for highly dynamic networks, supporting a high number of mobile sources and destinations of data. It ensures reliable data delivery and fast response. The authors evaluate the performance of the proposed protocol in terms of data delivery ratio and data delivery delay. The simulation results show that HexDD significantly improves the data packet delivery ratio in VANETs.Yayın On the Europeanization of minority rights protection(Routledge, 2016) Grigoriadis, Ioannis N.This chapter discusses the rational-choice and sociological institutionalism to shed light on the impact of Europeanization on minority rights in Turkey. It aims to explain the significant bifurcations that emerged in the field of minority rights as far as progress achieved since the slowdown of Turkey's European Union (EU) accession negotiations. The study of minority rights reform helps to suggest two points: the relevance of rational-choice institutionalism appears strong, as major legislative initiatives are normally linked with critical junctures in EU-Turkey relations and the establishment of conducive opportunity structures in Turkish politics; and reform can be also explained in terms of the prevalence of ideational frameworks that may or may not be linked with the European Union and Turkey's EU membership process. The case of minority protection provides an opportunity to think about the applicability of different theoretical tools in Turkey's Europeanization experience.
