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Yayın CSR practices in Turkey: Examining CSR reports(Greenleaf Publishing, 2015-07) Uyan Atay, Bilge; Tuncay Çelikel, AslıThis study examines the private companies that publish CSR reports in Turkey. Turkey has a growing economy, located in an international arena with an increasing number of global brands starting to export their products from Turkey with even more multinational enterprises (MNEs) planning to locate in the country. Now, some Turkish companies and subsidiaries of MNEs have started to publish CSR reports. Our findings show that strong Turkish conglomerates are playing a constructive role in macro-level development and governance in Turkey. They are also addressing local problems such as education, human rights, environmental protection and workers' rights. Besides, subsidiaries of MNEs are also having an impact with respect to the application of their headquarters' community programs in Turkish society.Yayın A new way of conducting war: Cyberwar, is that real?(Springer-Verlag Berlin Heidelberg, 2014-12-01) Mehmetçik, HakanThere are numerous discussions on both the reality and impact of cyberwar. Most of the critics are based on the Clausewitzian perspective of war in which its political nature must exist, an act of war has to be characteristically violent and has instrumental purposefulness. Therefore cyberwar is generally regarded as a conduct of action that simply doesn't match with these Clausewitzian criteria of war. However during the last two decades, with the advancement of information technology and widening connecters of the world, many incidents such as Estonian and Georgian cases of cyberattacks, Stuxnet worms, and many other politically motivated cyberattacks, show us that we need to think carefully about the terminology that being used by scholars, experts and policy makers. In this chapter, I aim to discuss about the term cyberwar within a broader theory of war in International Relations studies. In doing so, my aim is to bring together related International Relations Theories and the contemporary cyberwar discussion and discuss the issue within a theoretical perspective.Yayın CSR and social marketing as enablers of recovery after the global recession: The Turkish banking industry(IGI Global, 2018-01-01) Gül, Mısra Çağla; Kaytaz, MehmetCorporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks into the center stage again. Turkey was one of the few countries that emerged from the economic downturn relatively quickly. In the initial stages of the crisis, banks faced some criticism for protecting their self-interest more and not acting for the benefit of the society. Later, these criticisms got weaker and less frequent. This chapter examines the behavior of banks during the crisis with respect to CSR and social marketing. Particularly, the chapter analyzes how the banks behaved during the crisis and how they supported small and medium scale enterprises and local communities through CSR strategies, as well as how they utilized CSR efforts as a marketing tool. In addition, the outcome of these strategies is discussed.Yayın Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames(IGI Global, 2017-01-06) Şağkaya Güngör, Ayşegül; Ozansoy Çadırcı, Tuğçe; Köse, Şirin GizemAdvergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' brand recall, recognition and brand attitudes. An experiment was conducted on a group of university students with an exposure to an advergame under low and high cognitive load stimulus. Results showed that brands that are placed prominently are better recalled in high cognitive load condition. However, cognitive overload doesn't have any significant effect on the recognition of the main brand in which the advergames is specifically designed. Moreover, there is no difference in recall of subtly placed products in low and high cognitive load conditions. However, there is a significant difference in brand attitude in different cognitive loads. The study both investigated the context of advergames and as well in-game advertising (IGA) situations. The results of the study have both practical and theoretical implications.Yayın Evaluation of wooden structures(Springer, 2019) Koca, GülruIn order to preserve the architectural heritage and sustainability of cities, the accurate evaluation of the mechanical properties of existing buildings is crucial. While inorganic building materials such as natural stones can be evaluated more easily, it is difficult to accurately assess the mechanical properties of wood. Mistaken evaluations of structural wooden members may lead to large-scale replacements in the maintenance and restoration of buildings. The techniques used in the evaluation of wood are; destructive, semi-destructive and non-destructive tests. Although destructive tests give accurate information about the mechanical properties of wood, they are not preferred in the evaluation of the existing structures because they cause the loss of structural integrity. The semi-destructive and non-destructive methods are being widely used for the last decades in the evaluation of structural wooden members. As these techniques do not give harm to the structural members, they allow the in situ evaluation of wooden structures. While semi-destructive tests are carried out with the extraction of a small piece without influencing the mechanical properties of wood, non-destructive techniques are carried out with the help of small devices in order to detect the interior defect and deteriorations. In this study, it is aimed to give information about some of the most used semi-destructive and non-destructive test methods.Yayın CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry(IGI Global, 2016-12-21) Gül, Mısra Çağla; Kaytaz, MehmetCorporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks into the center stage again. Turkey was one of the few countries that emerged from the economic downturn relatively quickly. In the initial stages of the crisis, banks faced some criticism for protecting their self-interest more and not acting for the benefit of the society. Later, these criticisms got weaker and less frequent. This chapter examines the behavior of banks during the crisis with respect to CSR and social marketing. Particularly, the chapter analyzes how the banks behaved during the crisis and how they supported small and medium scale enterprises and local communities through CSR strategies, as well as how they utilized CSR efforts as a marketing tool. In addition, the outcome of these strategies is discussed.Yayın Labor and employment relations in a globalized world new perspectives on work, social policy and labor market implications introduction(Springer, 2014) Dereli, Toker; Soykut Sarıca, Yeşim Pınar; Şen Taşbaşı, Aslı[No abstract available]Yayın Preface(Springer Verlag, 2007) Bıyıkoğlu, Türker; Leydold, Josef; Stadler, Peter F.[No abstract available]Yayın Power allocation for cooperative communications(IGI Global, 2009) Kaya, Onur; Ulukuş, ŞennurIn this chapter, we review the optimal power allocation policies for fading channels in single user and multiple access scenarios. We provide some background on cooperative communications, starting with the relay channel, and moving onto mutually cooperative systems. Then, we consider power control and user cooperation jointly, and for a fading Gaussian multiple access channel (MAC) with user cooperation, we present a channel adaptive encoding policy, which relies on block Markov superposition coding. We obtain the power allocation policies that maximize the average rates achievable by block Markov coding, subject to average power constraints. The optimal policies result in a coding scheme that is simpler than the one for a general multiple access channel with generalized feedback. This simpler coding scheme also leads to the possibility of formulating an otherwise non-concave optimization problem as a concave one. Using the perfect channel state information (CSI) available at the transmitters to adapt the powers, we demonstrate significant gains over the achievable rates for existing cooperative systems. We consider both backwards and window decoding, and show that, window decoding, which incurs less decoding delay, achieves the same sum rate as backwards decoding, when the powers are optimized.Yayın Political perceptions of party voters and members in Turkey(Routledge, 2018) Ecevit, Yüksel Alper; Celep, ÖdülIntroduction The purpose of this chapter is to examine the relationship between the political perceptions of party voters and party members in a highly polarised political context like Turkey’s. This analysis will help us to understand the micro-foundations of polarisation at different layers of political parties. We argue that polarisation is not a monolithic concept that applies equally to all individuals affiliated with one political party. Rather, because it operates differently for members and voters, it is crucial to compare them to determine the ideological differences between parties. © 2018 selection and editorial matter, Sabri Sayari, Pelin Ayan Musil and Özhan Demirkol; individual chapters, the contributors.
