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Yayın Application of ChatGPT in the tourism domain: potential structures and challenges(IEEE, 2023-12-23) Kılıçlıoğlu, Orkun Mehmet; Özçelik, Şuayb Talha; Yöndem, Meltem TurhanThe tourism industry stands out as a sector where effective customer communication significantly influences sales and customer satisfaction. The recent shift from traditional natural language processing methodologies to state-of-The-Art deep learning and transformer-based models has revolutionized the development of Conversational AI tools. These tools can provide comprehensive information about a company's product portfolio, enhancing customer engagement and decision-making. One potential Conversational AI application can be developed with ChatGPT. In this study, we explore the potential of using ChatGPT, a cutting-edge Conversational AI, in the context of Setur's products and services, focusing on two distinct scenarios: intention recognition and response generation. We incorporate Setur-specific data, including hotel information and annual catalogs. Our research aims to present potential structures and strategies for utilizing Language Model-based systems, particularly ChatGPT, in the tourism domain. We investigate the advantages and disadvantages of three different architectures and evaluate whether a restrictive or more independent model would be suitable for our application. Despite the impressive performance of Large Language Models (LLMs) in generating human-like dialogues, their end-To-end application faces limitations, such as system prompt constraints, fine-Tuning challenges, and model unavailability. Moreover, semantic search fails to deliver satisfactory performance when searching filters that require clear answers. To address these issues, we propose a hybrid approach that employs external interventions, the assignment of different GPT agents according to intent analysis, and traditional methods at specific junctures, which will facilitate the integration of domain knowledge into these systems.Yayın A context-aware, AI-driven load balancing framework for incident escalation in SOCs(Institute of Electrical and Electronics Engineers Inc., 2025-08-12) Abuaziz, Ahmed; Çeliktaş, BarışSOCs face growing challenges in incident management due to increasing alert volumes and the complexity of cyberattacks. Traditional rule-based escalation models often fail to account for the workload of the analyst, the severity of the incident, and the organizational context. This paper proposes a context-aware, AI-driven load balancing framework for intelligent analyst assignment and incident escalation. Our framework leverages large language models (LLMs) with retrievalaugmented generation (RAG) to evaluate incident relevance and historical assignments. A reinforcement learning (RL)-based scheduler continuously optimizes incident-to-analyst assignments based on operational outcomes, enabling the system to adapt to evolving threat landscapes and organizational structures. Planned simulations in realistic SOC environments will compare the model with traditional rule-based models using metrics such as Mean Time to Resolution (MTTR), workload distribution, and escalation accuracy. This work highlights the potential of AIdriven approaches to improve SOC performance and enhance incident response effectiveness.Yayın Relationships among organizational-level maturities in artificial intelligence, cybersecurity, and digital transformation: a survey-based analysis(Institute of Electrical and Electronics Engineers Inc., 2025-05-19) Kubilay, Burak; Çeliktaş, BarışThe rapid development of digital technology across industries has highlighted the growing need for enhanced competencies in Artificial Intelligence (AI), Cyber security (CS), and Digital Transformation (DT). While there is extensive research on each of these domains in isolation, few studies have investigated their relationship and joint impact on organizational maturity. This study aims to address this gap by analyzing the relationships among the maturity levels of AI, CS, and DT at the organizational level using Structural Equation Modeling (SEM) and descriptive statistical methods. A mixed-methods design combines quantitative survey data with synthetic modeling techniques to assess organizational preparedness. The findings demonstrate significant bidirectional correlations among AI, CS, and DT, with technology and finance being more advanced than government and education. The research highlights the necessity of an integrated AI-CS strategy and provides actionable recommendations to increase investments in these domains. In contrast to the preceding fragmented evaluations, the current research establishes a comprehensive, empirically grounded framework that acts as a strategic reference point for digital resilience. Follow-up studies will involve collecting real-world industry data in support of empirical validation and predictive ability in measuring AI and CS maturity. This research adds to the existing literature by filling the gaps among fragmented digital maturity models and providing a consistent empirical base for organizations to thrive in an evolving technological environment.
