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Yayın Analyzing the impact of brand sustainability practices on brand loyalty(Işık Üniversitesi, 2024-02-12) Audi, Umar Goni; Develi, Evrim İldem; Işık Üniversitesi, Lisansüstü Eğitim Enstitüsü, Yöneticiler için İşletme Yönetimi Yüksek Lisans Programı; Işık University, School of Graduate Studies, Executive Master of Business AdministrationThis study delves into the impact of sustainability practices on brand loyalty, particularly within the fast-fashion industry. It addresses the growing consumer awareness of how fast-fashion brands manage their environmental and ethical responsibilities and how such practices influence consumer loyalty. The research posits that effective communication of sustainability initiatives via social media can significantly enhance consumer trust, satisfaction, and engagement, thereby fostering greater brand loyalty. However, the challenge lies in managing these digital platforms to prevent the dissemination of content that could damage the brand's reputation. Utilizing a quantitative research method, a cross-sectional survey was distributed across multiple social media channels to analyze the interconnections between sustainability practices and their effect on brand loyalty, alongside variables such as satisfaction, trust, and engagement. The analysis, conducted using SPSS, employed various statistical tools and demonstrated a positive link between transparent sustainability practices and brand loyalty. The findings reinforce the importance of sustainability in strengthening brand loyalty in the fast-fashion industry. This study, while providing valuable insights, acknowledges limitations due to its specific demographic focus and the concentration on a single industry sector.Yayın Factors impacting customer loyalty in online banking in Turkey(Işık Üniversitesi, 2024-09-15) Alraeai, Zainab; Akseki, Pınar; Işık Üniversitesi, Lisansüstü Eğitim Enstitüsü, Yöneticiler için İşletme Yönetimi Yüksek Lisans Programı; Işık University, School of Graduate Studies, Executive Master of Business AdministrationTechnology in the recent years has changed how the world conduct banking, online banking has grown a lot in the past years, the number of online users has increased significantly. In a highly competitive environment, ensuring customers loyalty in online banking has become a concern for the bank. The purpose of this thesis is to conclude an understanding how E-service quality, trust and security& privacy impact customer loyalty in an online banking setting in Turkey. To investigate the impact of the independent factors namely E-service quality, Trust and Security& Privacy toward the dependent which is customer’s loyalty. A deductive research approach, an explanatory purpose, and a quantitative research method were used by the researcher; A questionnaire method was employed to collect data from participants in this study with the sample size of (385) using random sampling through customer survey after review of literature, After testing the hypotheses using various techniques, it was found that all variables had a significant positive impact on customer loyalty.Yayın Performance outcomes of supply chain management practices: evidence from Pakistan's fan manufacturing SMEs(University of Novi Sad, 2025-12-01) Akbay, Ümmühan; Hafeez, Muhammad SalmanThis study examines the impact of supply chain management practices on the organization’s marketing and financial performance. We present the results of a survey conducted with 100 Pakistani fan manufacturing firms. Statistical analysis reveals that the industry struggles with information sharing and joint operations within the supply chain. PLS-SEM analysis of the survey data shows that supply chain performance is significantly correlated with organizational performance. Both customer and supplier relationship management have positive and significant effects on the performance of the supply chain and the organization. However, the impact of customer relationship management is stronger as its path coefficient is greater. Additionally, although internal supply chain management also impacts both supply chain and organization performance positively, the impact is slightly short of being statistically significant. This study contributes to the supply chain management literature by providing empirical evidence from an understudied manufacturing sector from a developing country.
