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Yayın Customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets(Işık Üniversitesi, 2017-10-13) Yılmaz, Kemal Özkan; Ferman, Ali Murat; Işık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora ProgramıCustomer retention dynamics have been receiving attention of the academic researchers especially for the last two decades. The challenging conditions of the swiftly increasing global competition have increased the importance of the customer retention concept in order to be able to foresee and react to the changes both in the competitive off-line and on-line business environment. This dissertation focuses on the customer retention strategy formulation among the marketing top level executives and senior management of the related companies. This study is an attempt to define the creation of customer retention intensions through explaining the proposed relationships between these dimensions based on the applications and ideas of the managers working at the leading organized ready-to-wear retailers of Turkey. A model is developed and related hypotheses are constructed based on the relevant academic literature and then tested through measuring attitudes of top management executives and marketing managers of leading organized ready-to-wear retailers in Turkey, who are members of United Brands Association and both active in off-line and online channels. The survey that has been conducted within this study employs an interval scale questionnaire, which has been applied online by sending an e-mail to each respondent including the website link of the survey and a scanned signed cover letter. The research findings provide useful implications to be considered on the way to sustain customer retention. The study is an attempt to reveal the attitudes of business professionals towards formulating inter-organizational customer retention strategies within the context of the proposed model in the dissertation.Yayın Factors impacting customer loyalty in online banking in Turkey(Işık Üniversitesi, 2024-09-15) Alraeai, Zainab; Akseki, Pınar; Işık Üniversitesi, Lisansüstü Eğitim Enstitüsü, Yöneticiler için İşletme Yönetimi Yüksek Lisans Programı; Işık University, School of Graduate Studies, Executive Master of Business AdministrationTechnology in the recent years has changed how the world conduct banking, online banking has grown a lot in the past years, the number of online users has increased significantly. In a highly competitive environment, ensuring customers loyalty in online banking has become a concern for the bank. The purpose of this thesis is to conclude an understanding how E-service quality, trust and security& privacy impact customer loyalty in an online banking setting in Turkey. To investigate the impact of the independent factors namely E-service quality, Trust and Security& Privacy toward the dependent which is customer’s loyalty. A deductive research approach, an explanatory purpose, and a quantitative research method were used by the researcher; A questionnaire method was employed to collect data from participants in this study with the sample size of (385) using random sampling through customer survey after review of literature, After testing the hypotheses using various techniques, it was found that all variables had a significant positive impact on customer loyalty.
