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  • Yayın
    Public service announcements about migrants: strategic constructions to reduce prejudice
    (Anadolu Üniversitesi, 2025-06-30) Pandır, Müzeyyen
    In countries with large refugee and migrant populations, it is crucial to build good relations between the newcomers and the host communities. One method of increasing social acceptance and reducing prejudice is using media-based information and awareness-raising activities. !is study examines "ve public service announcement (PSA) "lms prepared by the Turkish Presidency of Migration Management between the years 2017-2021 to increase the social acceptance of migrants, and discusses their potential to reduce prejudice. !e PSAs are examined using a visual content analysis method focusing on the migrant pro"le, narrative structure, language and tone, emphasis on di#erence or similarity, representation of stereotypes, and narrator. !ree main "ndings emerged from the study: Firstly, the PSAs feature a theme of “Great Türkiye”, which emphasizes the greatness of Turkish history and assigns a responsibility to Turkish people to protect those in need, ultimately constructing a superiority over migrants. Secondly, PSAs present migrants in an ambivalent way as capable people contributing to the Turkish economy (visual) and as people in need of help (narrative). !irdly, PSAs use emotional language to deliver messages of understanding and benevolence. Overall, the study argues that PSAs strategically construct Turks as superior and portray migrants as ambivalent to reduce the perception of migrants as a competitive threat to Turks and with an emotional language they make the didactic messages seem less oppressive and patronizing. While these strategies may promote acceptance, their long-term impact is questionable if they are not supported by the teaching of values such as equality and respect.
  • Yayın
    Architectural images and values in banknote design: Turkish Republic E1. Emission Group
    (Gazi University, 2024-12-29) Süyük Makaklı, Elif; Ozar, Betül
    Banknotes are more than just a tool for economic exchange; they also represent the identity and shared ideals of the country they belong to. The elements used in banknote designs are a part of social values rather than aesthetic or visual features. The main design elements are images, color tones, flags, signatures, and various security codes. The designs symbolize the common values shared by societies and also their future goals. From ancient times to the present, banknotes featuring images of architectural structures have been popular. The images used are either pictures or abstractions of architectural structures. Abstractions often have broader meanings and symbolic connotations. Including the E9 emission group that is still used today, a total of 9 emission groups have been printed since the date of the Republic of Türkiye. The study focuses on the E1 Emission Group, the first banknotes of the Republic. It uses the descriptive analysis method to investigate the architectural, social, and cultural meanings of the architectural images on these banknotes. In addition to the functional and spatial characteristics of the architectural structures, their social, cultural, and historical meanings were evaluated with their periods' political and social atmosphere. The study reveals that banknotes are not only an economic tool but also a reflection of spatial and cultural values. The architectural images used on banknotes in the examined period emphasize common values and ideals and reflect the Republic's ideology and the period's spirit.