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Yayın Cognitive functions among healthy older adults using online social networking(Routledge, 2023-07-04) Yıldırım, Elif; Ögel Balaban, HaleOnline social network sites provide possibilities to enhance social relationships and engage in cognitive activities for older adults. The present study aimed to investigate the relationship between the use of one social network site, Facebook, and cognitive functions in older adults considering different dimensions of Facebook use together with different cognitive functions. Seventy healthy older adults completed the use of Facebook form, Multidimensional Scale of Perceived Social Support, and Social Network Index. Their cognitive functions were measured with Digit Span Tasks, Free and Cued Selective Reminding Test, Letter and Category Fluency Tests, Stroop Test, Digit Symbol Substitution Test, and Trail Making Test (TMT-A and TMT-B). After controlling for age, gender, education level, we found that Facebook users performed better on TMT-A compared to non-users. Among Facebook users, the length of having an account, the network size, the daily duration of use, and the frequency of active and passive use correlated with cognitive performance after controlling offline sociality. These findings, which need confirmation by experimental and longitudinal studies, suggested that being connected to a larger network via more prolonged and active use of social media might be associated with higher cognitive functioning.Yayın Analyzing the impact of brand sustainability practices on brand loyalty(Işık Üniversitesi, 2024-02-12) Audi, Umar Goni; Develi, Evrim İldem; Işık Üniversitesi, Lisansüstü Eğitim Enstitüsü, Yöneticiler için İşletme Yönetimi Yüksek Lisans Programı; Işık University, School of Graduate Studies, Executive Master of Business AdministrationThis study delves into the impact of sustainability practices on brand loyalty, particularly within the fast-fashion industry. It addresses the growing consumer awareness of how fast-fashion brands manage their environmental and ethical responsibilities and how such practices influence consumer loyalty. The research posits that effective communication of sustainability initiatives via social media can significantly enhance consumer trust, satisfaction, and engagement, thereby fostering greater brand loyalty. However, the challenge lies in managing these digital platforms to prevent the dissemination of content that could damage the brand's reputation. Utilizing a quantitative research method, a cross-sectional survey was distributed across multiple social media channels to analyze the interconnections between sustainability practices and their effect on brand loyalty, alongside variables such as satisfaction, trust, and engagement. The analysis, conducted using SPSS, employed various statistical tools and demonstrated a positive link between transparent sustainability practices and brand loyalty. The findings reinforce the importance of sustainability in strengthening brand loyalty in the fast-fashion industry. This study, while providing valuable insights, acknowledges limitations due to its specific demographic focus and the concentration on a single industry sector.
