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Yayın Co-working space concept in the spatial and urban context: a case study of ‘Kolektif House’(Fatih Sultan Mehmet Vakıf Üniversitesi, 2019-10-14) Süyük Makaklı, Elif; Yücesan, Ebru; Ozar, BetülThe concept of ‘Work’ and ‘Workplace’ started to change in recent decades in parallel with developments in information and communication Technologies. New ways of working have been defined as flexible, mobile and multi-locational. Co-working spaces have emerged worldwide as a new type of workspace concept. These places offer a flexible and appropriate work environment with various usage options. The aim of the study is to define the characteristics and development of the co-working space concept and analyzing the urban and spatial context as well as design criteria, the spatial solution, material and furniture selection of the selected case. In this study the case of ‘Kolektif House’ a co-working space, in Levent district in İstanbul has been selected, as the location can be defined as the central commercial district of the city. The space is created by refunctioning a part of an old factory-building which is evaluated as a sustainable devolepment project. The data used in this study is based on architectural drawings, visual materials, interviews, observations, as well as a literature review. The study demonstrates that changing work habits and user needs created new types of working place and in the selected case the created value in urban and spatial context by re-functioning an existed building was found to be positive.Yayın Impact of social media marketing tools on consumer buying behavior(Işık Üniversitesi, 2022-06-21) Younas, Sikandar; Özekan, Damla; Işık Üniversitesi, Lisansüstü Eğitim Enstitüsü, Yöneticiler için İşletme Yönetimi Yüksek Lisans ProgramıThe use of social media is essential for the business organizations. Technology has made it easier for the customers to target the right and potential customer in an efficient manner. Business organization use social media to market their products and services by using different social media platforms. Generally, customer grabs information from different sources before making a purchase decision. The information extracted by customer from different sources allows a customer to take the right decision. A sample of 201 customers were taken through random sampling technique. The result of the study concludes that marketing through different social media platforms shapes the behavior of the customer.Yayın Analyzing the impact of brand sustainability practices on brand loyalty(Işık Üniversitesi, 2024-02-12) Audi, Umar Goni; Develi, Evrim İldem; Işık Üniversitesi, Lisansüstü Eğitim Enstitüsü, Yöneticiler için İşletme Yönetimi Yüksek Lisans Programı; Işık University, School of Graduate Studies, Executive Master of Business AdministrationThis study delves into the impact of sustainability practices on brand loyalty, particularly within the fast-fashion industry. It addresses the growing consumer awareness of how fast-fashion brands manage their environmental and ethical responsibilities and how such practices influence consumer loyalty. The research posits that effective communication of sustainability initiatives via social media can significantly enhance consumer trust, satisfaction, and engagement, thereby fostering greater brand loyalty. However, the challenge lies in managing these digital platforms to prevent the dissemination of content that could damage the brand's reputation. Utilizing a quantitative research method, a cross-sectional survey was distributed across multiple social media channels to analyze the interconnections between sustainability practices and their effect on brand loyalty, alongside variables such as satisfaction, trust, and engagement. The analysis, conducted using SPSS, employed various statistical tools and demonstrated a positive link between transparent sustainability practices and brand loyalty. The findings reinforce the importance of sustainability in strengthening brand loyalty in the fast-fashion industry. This study, while providing valuable insights, acknowledges limitations due to its specific demographic focus and the concentration on a single industry sector.
