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Yayın An analysis of factors affecting understanding and applications of branded housing project marketing around the Istanbul metropolitan area(PressAcademia, 2015-03-29) Polat, Selçuk; Ferman, MuratMarketing is a quite crucial topic for success in the current competitive environment. Efficient and effective marketing practices will allow the companies to grow and to be more successful. Companies can gain competitive advantage by developing various marketing strategies. The objective of this study is to research the factors affecting the understanding and applications of ‘branded housing project marketing’ around the Istanbul metropolitan area. Branding and market positioning depend on fulfillment of certain conditions and key criteria. The criteria such as the structure of companies, product quality, professional services, and marketing and communication perspectives all constitute a quite important process in the enhancement of the perceived value of the company. Companies should be aware that it is highly vital to create brand in order to benefit from the advantages of the brand such as creating differentiation, positive high-quality corporate and brand image and customer loyalty and resolution. Today, the number of construction companies carrying out branded housing projects is quite high. It has been observed that the activities regarding branding are quite prevalent in construction industry. In line with this, every housing project should have its own identity and brand image. Especially in business fields with higher economic value such as residential real estate sector, marketing and sales activities display unique characteristics.Yayın A bibliometric mapping analysis for the change on spatial design in Covid-19 process(Liberty Academic Publishers, 2023-12-01) Özker, Serpil; Nas, Sezin; Tuğlu Karslı, Umut; Budayan, Cenk; Tutkun, CansuIn 2020, the COVID-19 pandemic had a global impact, necessitating changes to daily life, since activities such as work, education, shopping, and socializing were curtailed due to the pandemic, and people had to perform most of these activities in their houses. However, the existing residential houses were insufficient to perform these activities. As a result, concepts affecting private life became prominent, leading to limitations on vital needs. Therefore, the restrictions imposed by the governments had negative social and psychological consequences for individuals. The limitations of action areas within houses lead to changes in spatial design. Consequently, studies on the requirements of the human environment have been initiated, with concepts such as flexibility, natural spaces, and privacy gaining importance in the design and use of housing. This process has led to a redefinition of the concept of space, necessitating the adaptation of spatial design to the new normal. The present study examines the impact of the COVID-19 pandemic on spatial design through a comprehensive review of relevant literature. Thus, a theoretical framework was proposed by revealing the distribution of the existing studies through a bibliometric analysis. Two bibliometric analyses were performed by considering the titles, abstracts, keywords of the studies, and findings, and conclusions of the studies, respectively. Based on the identified prominent keywords at the end of bibliometric analyses, the problem and result concepts were revealed. The most commonly used words are "user," "order," "function," "housing," "pandemic," "time," "change," "process," "impact," "quality," "environment," "space," "life," "need," "health," "quarantine," and "architecture."
