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Yayın Technical climate change adaptation options of the major ski resorts in Bulgaria(Springer International Publishing, 2016-01-01) Demiroğlu, Osman Cenk; Turp, Mustafa Tufan; Öztürk, Tuğba; An, Nazan; Kurnaz, Mehmet LeventClimate change has been and increasingly will be a major threat to the ski tourism industry, whose survival is highly dependent on the existence of snow cover of sufficient depth and duration. For this matter, it is even now more usual for the ski resorts to adapt to this issue by various measures at the technical, operational, and political levels. Technically speaking, snowmaking has become the method most used throughout the industry to combat the immediate impacts of climate change, while moving the ski areas to higher terrains has been standing out as an another option, wherever available and feasible. In this study, the aim is to project the future climatic changes in snowmaking capacity; in other words, technical snow reliability, and the moving requirements, if any, of the four major ski resorts in Bulgaria for the period of 2016-2030 with respect to the control period of 1991- 2005. For this purpose, the past and the future climatic conditions for the technical snow reliability of the ski resorts and their immediate surroundings are determined by the temperature and the relative humidity values generated and projected through the Regional Climate Model RegCM 4.4 of the Abdus Salam International Centre for Theoretical Physics (ICTP) by scaling the global climate model MPI-ESM-MR of Max Planck Institute for Meteorology down to a resolution of 10 km. The model is further processed according to the recent RCP 4.5 and RCP 8.5 concentration scenarios of the IPCC. The model outputs on air temperature and relative humidity are utilized for determination of wet-bulb temperatures through psychographic conversions that ultimately provide us with thresholds for snowmaking limits. Findings display the temporal changes in the snowmaking hours of the ski resorts at various altitudinal levels calculated according to the environmental lapse rates. Such displays can guide the practitioners in considering investment lives and moving the ski resorts according to optimistic and pessimistic projections.Yayın Scope and patterns of marketing agility in tourism enterprises during COVID-19 pandemic restrictions(Emerald Publishing Limited, 2022-08-09) Türkmen, Hediye Gamze; Akman, YaseminMarketing agility has gained more attention from scholars and managers due to the current and emerging conditions of the COVID-19 pandemic. The pandemic has changed the marketing landscape, resulting in a dramatic shift in consumer behavior in the worldwide lockdowns. Consumers sought an efficient response and reaction in real-time to their changing needs, concerns, and priorities. The shift in consumer behavior and demand forced service enterprises to develop dynamic marketing plans to adjust to the new normal that created unprecedented disruptions in their traditional business. As one of the most dynamic sectors of service marketing, tourism was challenged by the pandemic-related restrictions and contemporary competitive circumstances and faced the destructive, yet transformative impacts of the outbreak. The tourism enterprises all over world were compelled to implement innovations to adjust to the new customer preferences and needs for a sustainable change to develop dynamic marketing solutions. This chapter aims to review and analyze how the tourism enterprises gravitated to a new approach and implemented an agile marketing strategy focusing on the emerging customer priorities, based on analysis of the hotel websites. A functioning group of 4 and 5-star hotels located in Bodrum, Turkey, was selected and their website updates from the beginning of the COVID-19 pandemic to the proliferation of the vaccines were examined considering the official data on inbound, domestic and outbound tourism. The findings provided an insight into the concept of agile in tourism marketing applied to a function characterized by the radically changing conditions that bring in new threats and opportunities.
