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Yayın Application of ChatGPT in the tourism domain: potential structures and challenges(IEEE, 2023-12-23) Kılıçlıoğlu, Orkun Mehmet; Özçelik, Şuayb Talha; Yöndem, Meltem TurhanThe tourism industry stands out as a sector where effective customer communication significantly influences sales and customer satisfaction. The recent shift from traditional natural language processing methodologies to state-of-The-Art deep learning and transformer-based models has revolutionized the development of Conversational AI tools. These tools can provide comprehensive information about a company's product portfolio, enhancing customer engagement and decision-making. One potential Conversational AI application can be developed with ChatGPT. In this study, we explore the potential of using ChatGPT, a cutting-edge Conversational AI, in the context of Setur's products and services, focusing on two distinct scenarios: intention recognition and response generation. We incorporate Setur-specific data, including hotel information and annual catalogs. Our research aims to present potential structures and strategies for utilizing Language Model-based systems, particularly ChatGPT, in the tourism domain. We investigate the advantages and disadvantages of three different architectures and evaluate whether a restrictive or more independent model would be suitable for our application. Despite the impressive performance of Large Language Models (LLMs) in generating human-like dialogues, their end-To-end application faces limitations, such as system prompt constraints, fine-Tuning challenges, and model unavailability. Moreover, semantic search fails to deliver satisfactory performance when searching filters that require clear answers. To address these issues, we propose a hybrid approach that employs external interventions, the assignment of different GPT agents according to intent analysis, and traditional methods at specific junctures, which will facilitate the integration of domain knowledge into these systems.Yayın Transforming tourism experience: AI-based smart travel platform(Association for Computing Machinery, 2023) Yöndem, Meltem Turhan; Özçelik, Şuayb Talha; Caetano, Inés; Figueiredo, José; Alves, Patrícia; Marreiros, Goreti; Bahtiyar, Hüseyin; Yüksel, Eda; Perales, FernandoIn this paper, we propose the development of a novel personalized tourism platform incorporating artificial intelligence (AI) and augmented reality (AR) technologies to enhance the smart tourism experience. The platform utilizes various data sources, including travel history, user activity, and personality assessments, combined with machine learning algorithms to generate tailored travel recommendations for individual users. We implemented fundamental requirements for the platform: secure user identification using blockchain technology and provision of personalized services based on user interests and preferences. By addressing these requirements, the platform aims to increase tourist satisfaction and improve the efficiency of the tourism industry. In collaboration with various universities and companies, this multinational project aims to create a versatile platform that can seamlessly integrate new smart tourism units, providing an engaging, educational, and enjoyable experience for users.Yayın A context-aware, AI-driven load balancing framework for incident escalation in SOCs(Institute of Electrical and Electronics Engineers Inc., 2025-08-12) Abuaziz, Ahmed; Çeliktaş, BarışSOCs face growing challenges in incident management due to increasing alert volumes and the complexity of cyberattacks. Traditional rule-based escalation models often fail to account for the workload of the analyst, the severity of the incident, and the organizational context. This paper proposes a context-aware, AI-driven load balancing framework for intelligent analyst assignment and incident escalation. Our framework leverages large language models (LLMs) with retrievalaugmented generation (RAG) to evaluate incident relevance and historical assignments. A reinforcement learning (RL)-based scheduler continuously optimizes incident-to-analyst assignments based on operational outcomes, enabling the system to adapt to evolving threat landscapes and organizational structures. Planned simulations in realistic SOC environments will compare the model with traditional rule-based models using metrics such as Mean Time to Resolution (MTTR), workload distribution, and escalation accuracy. This work highlights the potential of AIdriven approaches to improve SOC performance and enhance incident response effectiveness.Yayın Assessing ChatGPT's accuracy in dyslexia inquiry(Institute of Electrical and Electronics Engineers Inc., 2024) Eroğlu, Günet; Harb, Mhd Raja AbouDyslexia poses challenges in accessing reliable information, crucial for affected individuals and their families. Leveraging chatbot technology offers promise in this regard. This study evaluates the OpenAI Assistant's precision in addressing dyslexia-related inquiries. Three hundred questions commonly posed by parents were categorized and presented to the Assistant. Expert evaluation of responses, graded on accuracy and completeness, yielded consistently high scores (median=5). Descriptive questions scored higher (average=4.9568) than yes/no questions (average=4.8957), indicating potential response challenges. Statistical analysis highlighted the significance of question specificity in response quality. Despite occasional difficulties, the Assistant demonstrated adaptability and reliability in providing accurate dyslexia-related information.
