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    Consumer response to economic crisis and lessons for marketers: The Turkish experience
    (Elsevier Science Inc, 2014-01) Kaytaz, Mehmet; Gül, Mısra Çağla
    Private consumption is the largest component of gross domestic product (GDP). It has a substantial impact on the speed of recovery from an economic crisis. This paper aims to examine the behavior of consumers, firms, and government in Turkey in response to the recent global economic crisis. Turkey was one of the few countries that emerged from the economic downturn relatively quickly. The demographics of consumers, the solidity of financial sector, and the government policies led to a speedy recovery from the crisis through an increase in consumption expenditures. During the initial shock, consumers switched to cheaper goods and decreased consumption expenditures in total. The government emphasized that the impact of crisis would be limited. The opening of credit lines, the temporary reduction in value-added tax and special consumption tax on certain commodities, aggressive marketing campaigns, and a rosy future drawn by chambers of commerce and NGOs in specific promotional activities were influential in increasing consumption. This paper discusses the consumer response to and the marketing lessons derived from this experience.
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    Impact of climate change on natural snow reliability, snowmaking capacities, and wind conditions of ski Resorts in Northeast Turkey: a dynamical downscaling approach
    (Mdpi Ag, 2016-04) Demiroğlu, Osman Cenk; Turp, Mustafa Tufan; Öztürk, Tuğba; Kurnaz, Mehmet Levent
    Many ski resorts worldwide are going through deteriorating snow cover conditions due to anthropogenic warming trends. As the natural and the artificially supported, i.e., technical, snow reliability of ski resorts diminish, the industry approaches a deadlock. For this reason, impact assessment studies have become vital for understanding vulnerability of ski tourism. This study considers three resorts at one of the rapidly emerging ski destinations, Northeast Turkey, for snow reliability analyses. Initially one global circulation model is dynamically downscaled by using the regional climate model RegCM4.4 for 1971-2000 and 2021-2050 periods along the RCP4.5 greenhouse gas concentration pathway. Next, the projected climate outputs are converted into indicators of natural snow reliability, snowmaking capacity, and wind conditions. The results show an overall decline in the frequencies of naturally snow reliable days and snowmaking capacities between the two periods. Despite the decrease, only the lower altitudes of one ski resort would face the risk of losing natural snow reliability and snowmaking could still compensate for forming the base layer before the critical New Year's week. On the other hand, adverse high wind conditions improve as to reduce the number of lift closure days at all resorts. Overall, this particular region seems to be relatively resilient against climate change.