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Yayın CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry(IGI Global, 2016-12-21) Gül, Mısra Çağla; Kaytaz, MehmetCorporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks into the center stage again. Turkey was one of the few countries that emerged from the economic downturn relatively quickly. In the initial stages of the crisis, banks faced some criticism for protecting their self-interest more and not acting for the benefit of the society. Later, these criticisms got weaker and less frequent. This chapter examines the behavior of banks during the crisis with respect to CSR and social marketing. Particularly, the chapter analyzes how the banks behaved during the crisis and how they supported small and medium scale enterprises and local communities through CSR strategies, as well as how they utilized CSR efforts as a marketing tool. In addition, the outcome of these strategies is discussed.Yayın Is it possible to define a universal technology management discipline?(Bilgesel Yayıncılık San Tic Ltd, 2009-08) Ansal, Hacer; Aygören, Huriye; Ekmekci, Cavit UmutConsidering the diversity of needs and concerns in developed and developing countries, the evolution of technology management (TM) discipline would be expected to follow different paths to include different national experiences and unique needs of these countries. Whether this diversity is reflected in the mainstream TM research agenda is an important issue. Thus, the aim of this study is in two folds; first, to examine how the general research agenda of TM discipline has evolved in the academic research in a developing country context, namely Turkey, and next, whether this research agenda has converged or diverged with the patterns of mainstream TM research in international journals, by analyzing the Turkish academics TM publications both in the national and international scientific journals. The findings reveal that the TM discipline in Turkey indicates both divergent and convergent characteristics when compared with the results of recent studies about developed and developing countries.
