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Yayın Mobile applications discovery: a subscriber-centric approach(Wiley Periodicals, 2011-03) Erman, Bilgehan; İnan, Ali; Nagarajan, Ramesh; Uzunalioğlu, HüseyinRapid adoption of smartphones and the business success of the Apple App Store have resulted in the rampant growth of mobile applications. Seeking new revenue opportunities from application development has created a gold rush. However, free or very cheap applications constitute a great bulk of the application downloads putting great pricing pressure on the developers. Furthermore, usage statistics suggest that most of the applications have been either one-trick applications or are downright useless, meriting no attention from the user beyond the first day. This is not surprising since cheap prices will dissuade developers from investing large sums of money to continue to develop more sophisticated, high quality applications. Developers have been complaining about the lack of visibility of their applications in stores that are beginning to resemble a high volume warehouse. It is clear that enhancing application discovery and building better marketing tools will be essential for the continued success of the mobile application marketplace and application stores. This paper proposes and investigates techniques for effective discovery of applications by matching user interests with application characteristics, with a special focus on adapting classical data mining techniques to user ratings of the applications. The user ratings are leveraged to make recommendations on potential applications of interest.Yayın Digital transformation in businesses: the process and its outcomes(PressAcademia, 2022-07-30) Teker, Suat; Teker, Dilek; Örendil, EmrePurpose- The purpose of this study is to serve as an extensive outlook about digital transformation. Its content comprises the elements of digital transformation, the ways of adapting to digital transformation, reasons for failure, means of digital transformation, and insights and discussions on new business environment. Methodology- In this study, a comprehensive literature review is followed to learn about the current business circumstances regarding digital transformation and have a deep understanding on the previous studies conducted about digital transformation. Findings- The literature review reveals that digital transformation has provided positive impract on businesses at different levels. Although challenges against digital transformation may arise, they can be tackled if the nature of digital transformation is understood well. The success of digital transformation is dependent on numerous factors from different aspect which should be studied carefully before and during the adoption of digital transformation. Conclusion- It may be concluded that the COVID-19 pandemic has accelerated the digital agenda of businesses. At first, it should be understood that digital transformation is not a mere upgrade of technology or technical equipment within an organization but requires time, curiosity, creativity, recognition of opportunities, and cultural transformation. A successful adoption of digital transformation requires the recognition of means of digital transformation, the steps for adaptation to digital transformation, the analysis of failure, the outcomes of digital transformation. The recent evolutions related to digital transformation is evident in different aspects of business. The most recent observed changes in businesses are required skills of employees, organisational culture, business models, and customer relationship management practices.
