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Yayın Sales promotional strategies and buying behavior in an emerging market at the post recession period(IGI Global, 2016) Nasır, Suphan; Bal, EsraThe aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study assesses consumers' proneness to sales promotions and examines the effectiveness of four promotional tools that are premium offers, coupons, buy and get promotions, and price discounts on buying behavior in terms of brand switching, stockpiling, purchase acceleration, and product trial. The findings reveal that consumers are more prone to price discount and buy and get promotions, respectively. Among the four promotional tools, price discount is the most effective to influence product acceleration, brand switching, stockpiling, and product trial behavior respectively. However, there is no statistically significance difference between the effectiveness of premium offer and buy and get deals with regard to brand switching behavior, product acceleration, and product trail responses. In contrast, coupons are the least ineffective promotional tool in terms of generating all types of consumer response.Yayın Component resolved IR bleaching study of the blue LM-OSL signal of various quartz samples(Wind-J Wojewoda Publ Co, 2008-01-01) Polymeris, George S.; Güneç Kıyak, Nafiye; Kitis, GeorgeThe present work provides an initial component resolved analysis concerning the effect of infra-red (IR) exposure at elevated temperatures on the blue LM-OSL signal of quartz (stimulated at 470 nm). The study was performed on a total of seven quartz samples, among which five originated from Turkey, one from Greece and one synthetic quartz sample. For these quartz samples, the presence of 6 or even 7 independent LM-OSL components was previously reported, after the application of a computerized decomposition analysis. IR bleaching of each one of these components is studied and compared to the respective signal reduction due to the same thermal treatment solely. It is clearly demonstrated that IR stimulation at temperatures above 50 degrees C does not deplete only the fast component in most sedimentary quartz samples studied. Net depletion of fast and medium components resulting from IR exposure is sample-dependent and occurs faster as the stimulation temperature increases. Weak IR bleaching of slow components is also reported in some cases, being more effective for stimulation temperatures up to 100 degrees C. No depletion of either the medium or the slow components was detected for stimulation temperatures above 150 degrees C. Finally, IR does not stimulate any of the LM-OSL components in the case of the synthetic quartz sample.
