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Yayın Turkish consumers’ perception on organic food: an analysis for Turkish case(PressAcademia, 2019-07-30) Yarman Ak, Anda Elvan; Teker, DilekPurpose- The purpose of this research is to perceive and determine the reasons for buying and deterrents for not buying organic products; and to see if modifications in deterrents can increase purchase of organic products making it a value added for the economy. Methodology- As the main aim of the research is to determine Turkish consumers’ perception on organic food and figure out whether the modifications on the deterrents can convince the consumers to buy and/or buy more often organic products. As organic food agriculture can be a powerful element of the economy, the feedbacks of non-organic product users were deemed to be a good indicator on the path leading to increased demand and increased production of organic products. A survey composed of 41 questions is sent and this study summarizes the outputs of 556 responses. Findings- The outputs highlight the distrust in certification process as the main deterrent for not buying organic food. The pricing unreliability is also another crucial factor that prevents consumers to consume more. Conclusion- The outputs conclude as a proper modification to be performed on organic product availability, price and reliability on certification can increase organic product purchase and make it an economic resource.Yayın Turkish consumers’ behaviors in organic product market: an empirical application(PressAcademia, 2020-07-30) Ak, Anda Yarman; Teker, DilekPurpose- The purpose of this research is to determine whether gender, civil status, age, number of children in the family, education level of consumers, their cosmetic concerns, packaging of organic foods and reliability of certification process affect organic product purchase or not. It was also aimed to determine whether any modification ensuring the authenticity of organic products would convince the consumers to purchase / purchase more organic products. Methodology- To determine and test the hypothesis of the research a survey composed of 41 questions, divided into three main sections and a final section, is published on line during 26 days. The survey was replied by 556 respondents. Findings- The hypothesis which are tested and it is revealed that being female, an elder, having higher education or being a parent is not a reason to purchase organic products. On the other hand being married is a reason for purchase. Consumers do not consider cosmetic defects of organic products as a deterrent for not purchasing. Assured reliability on certification will increase organic product purchase, while packaging of organic products is important for consumers. Conclusion- The outputs of the research prove that the awareness on the benefits of organic products is increased among male and young consumers as well. People who have not a higher education degree also purchase organic products as the awareness is increases. Conscious consumers are paying attention to the packaging of organic products. The purchase rates and frequency shall increase when and if the reliability on certification is ensured and the increase on purchase can make organic product farming an economic resource for local farmers.
