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Yayın Sanatta mahremiyet alanı olarak "oda" kavramı(Işık Üniversitesi, 2014-06-14) Konçe, Gülçağ; Bozdoğan, Seyyit; Işık Üniversitesi, Sosyal Bilimler Enstitüsü, Resim Yüksek Lisans ProgramıBu tezin temel amacı, mahrem alan ve oda kavramı ilişkisini, farklı sanatsal disiplinlere ait başlıklar altında ve sanat eserleri üzerinden çözümlemelerle sunmaktır. İlk olarak geniş anlamda mahremiyet kavramı tanımlanmıştır. Mahremiyet kavramının yaşanılan dönemin özelliğine göre farklılıklar gösterdiği ve sanata yansımaları anlatılmıştır. Mahremiyetin ifşasına psikolojik ve sosyolojik açıdan örnekler verilmiştir. Daha sonra, oda kavramına genel anlamı yanında, “öznel alan, beden, bilinçaltı, iç uzam” tanımları eklenerek genişletilmiştir. Bu çalışmada daha çok, sanatın mahrem alan konusunu nasıl ele aldığı, sanatçıların bu durumdan nasıl etkilendiği, mahremiyet kavramının mekân kavramıyla birlikte nasıl anlamlandığı ve mahremiyetin ihlali durumları, sanat eserleri üzerinden ele alınmıştır. Genel anlamda, mahremiyet ve öznel alan olarak oda kavramından hareketle, farklı sanatsal disiplinlerden sanatçılara ve onların eserlerine karşılıklı bir bakış sunulmuştur.Yayın The attitudes of purchasing managers working at the leading manufacturing enterprises in Turkey towards supply chain collaboration: a proposed model based on inter-organizational trust, information sharing and commitment(Işık Üniversitesi, 2007) Yüksel, Ahmet Hakan; Ferman, Ali Murat; Işık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora ProgramıCollaborative supply chains have been receiving attention of the academic researchers, especially, for the last decade. The challenging conditions of the prevailing global competition has raised the necessity of designing collaborative supply chains in order to be able to sense and respond to the changes in the task and general environment. This dissertation focuses on the relationships among the members of supply chains, with special emphasis on the role of inter-organizational concepts, such as trust, information sharing and commitment. This study is an attempt to depict a path towards the creation of collaborative supply chains through explaining the proposed causal relationships between these variables based on the attitudes of the managers working at the leading industrial enterprises of Turkey. A model is developed and related hypotheses are constructed based on the relevant academic literature and then tested through measuring attitudes of purchasing and supply chain executives of the leading manufacturing enterprises in Turkey announced annually by Istanbul Chamber of Industry. The survey that has been run within this study employs an interval scale questionnaire applied, both, on-line and face-to-face on the respondents. The research findings provide useful implications to be considered on the way to establish a collaborative supply chain. The study is a first attempt to reveal the attitudes of business professional towards the nature interorganizational in the context of the proposed model in the dissertation.Yayın Factors affecting online purchase intention of clothing in Pakistan(Işık Üniversitesi, 2022-02-01) Kamran, Zonaira; Develi, Evrim İldem; Işık Üniversitesi, Lisansüstü Eğitim Enstitüsü, Yöneticiler İçin İşletme Yönetimi (İngilizce) Yüksek Lisans ProgramıThe study aims to analyze the effect of trust and perceived risk with moderating role of brand awareness and mediating role of attitude on intention to purchase online. The positivist approach is used for data collection. Questionnaires were distributed among approximately 215 individuals in Rawalpindi and Islamabad. The convenience sampling technique is used for data collection. Our findings show that increased trust leads to a positive attitude ultimately leading to increased online purchase intentions of clothing. The more brand has awareness in consumers more will be trusted an e-brand. Perceived risk plays a significant but negative role in online purchasing intentions towards a product. If consumers have a higher perceived risk towards an e-brand, consumers will be more hesitant towards purchasing such a brand. Perceived risk creates a negative attitude towards any e-brand ultimately creating a negative purchase intention toward such brand. In Pakistan specifically in Islamabad, Females make more e-purchases than men. The significance of this model is supported by the theory of reasoned action and the theory of planned behaviour. This research is useful for the clothing industry in Pakistan. This will help them understand consumer intentions to purchase online and what factors are affecting the re-purchase intentions positively as well as negatively. This research can also help academic practitioners. Such a study is not being performed before in Islamabad, Pakistan. This study adds value to the growing online clothing businesses. It will help add value to the growing literatüre especially, on online purchase intentions towards clothes and the impact of perceived risk and trust directly and with mediation (attitude) and moderation (brand awareness) of variables.Yayın Customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets(Işık Üniversitesi, 2017-10-13) Yılmaz, Kemal Özkan; Ferman, Ali Murat; Işık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora ProgramıCustomer retention dynamics have been receiving attention of the academic researchers especially for the last two decades. The challenging conditions of the swiftly increasing global competition have increased the importance of the customer retention concept in order to be able to foresee and react to the changes both in the competitive off-line and on-line business environment. This dissertation focuses on the customer retention strategy formulation among the marketing top level executives and senior management of the related companies. This study is an attempt to define the creation of customer retention intensions through explaining the proposed relationships between these dimensions based on the applications and ideas of the managers working at the leading organized ready-to-wear retailers of Turkey. A model is developed and related hypotheses are constructed based on the relevant academic literature and then tested through measuring attitudes of top management executives and marketing managers of leading organized ready-to-wear retailers in Turkey, who are members of United Brands Association and both active in off-line and online channels. The survey that has been conducted within this study employs an interval scale questionnaire, which has been applied online by sending an e-mail to each respondent including the website link of the survey and a scanned signed cover letter. The research findings provide useful implications to be considered on the way to sustain customer retention. The study is an attempt to reveal the attitudes of business professionals towards formulating inter-organizational customer retention strategies within the context of the proposed model in the dissertation.Yayın Factors impacting customer loyalty in online banking in Turkey(Işık Üniversitesi, 2024-09-15) Alraeai, Zainab; Akseki, Pınar; Işık Üniversitesi, Lisansüstü Eğitim Enstitüsü, Yöneticiler için İşletme Yönetimi Yüksek Lisans Programı; Işık University, School of Graduate Studies, Executive Master of Business AdministrationTechnology in the recent years has changed how the world conduct banking, online banking has grown a lot in the past years, the number of online users has increased significantly. In a highly competitive environment, ensuring customers loyalty in online banking has become a concern for the bank. The purpose of this thesis is to conclude an understanding how E-service quality, trust and security& privacy impact customer loyalty in an online banking setting in Turkey. To investigate the impact of the independent factors namely E-service quality, Trust and Security& Privacy toward the dependent which is customer’s loyalty. A deductive research approach, an explanatory purpose, and a quantitative research method were used by the researcher; A questionnaire method was employed to collect data from participants in this study with the sample size of (385) using random sampling through customer survey after review of literature, After testing the hypotheses using various techniques, it was found that all variables had a significant positive impact on customer loyalty.
