Covid 19 effect on the transformation of marketing
Yükleniyor...
Tarih
2021-07-30
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
PressAcademia
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Purpose- This paper aims to be an exploratory study that finds out the impacts of COVID-19 on marketing and enlightens further researchers on the topic. Methodology-- Internet-based research will be conducted to collect the fundamental information on the impacts of COVID-19 on marketing as secondary data. Findings- As a result of the research, As COVID-19 changed everything in our lives, consumer behavior has also changed which led to significant changes in marketing. Conclusion- This article is one of the first steps to make further researcher on the change in the marketing especially after the COVID-19 eras.
Açıklama
Anahtar Kelimeler
COVID 19, Digital marketing, Marketing 4.0, Consumer behavior, Prosumer
Kaynak
PressAcademia Procedia
WoS Q Değeri
Scopus Q Değeri
Cilt
13
Sayı
1
Künye
Şerifsoy, A. (2021). Covid 19 effect on the transformation of marketing. PressAcademia Procedia, 13(1), 31-35. doi:10.17261/Pressacademia.2021.1418
