Covid 19 effect on the transformation of marketing

Basit Öğe Kaydı
dc.authorid0000-0002-7930-8045
dc.contributor.authorŞerifsoy, Anılen_US
dc.date.accessioned2023-01-24T00:26:55Z
dc.date.available2023-01-24T00:26:55Z
dc.date.issued2021-07-30
dc.departmentIşık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora Programıen_US
dc.description.abstractPurpose- This paper aims to be an exploratory study that finds out the impacts of COVID-19 on marketing and enlightens further researchers on the topic. Methodology-- Internet-based research will be conducted to collect the fundamental information on the impacts of COVID-19 on marketing as secondary data. Findings- As a result of the research, As COVID-19 changed everything in our lives, consumer behavior has also changed which led to significant changes in marketing. Conclusion- This article is one of the first steps to make further researcher on the change in the marketing especially after the COVID-19 eras.en_US
dc.description.versionPublisher's Versionen_US
dc.identifier.citationŞerifsoy, A. (2021). Covid 19 effect on the transformation of marketing. PressAcademia Procedia, 13(1), 31-35. doi:10.17261/Pressacademia.2021.1418en_US
dc.identifier.endpage35
dc.identifier.issn2459-0762
dc.identifier.issue1
dc.identifier.startpage31
dc.identifier.urihttps://hdl.handle.net/11729/5281
dc.identifier.urihttp://dx.doi.org/10.17261/Pressacademia.2021.1418
dc.identifier.volume13
dc.institutionauthorŞerifsoy, Anılen_US
dc.institutionauthorid0000-0002-7930-8045
dc.language.isoenen_US
dc.peerreviewedYesen_US
dc.publicationstatusPublisheden_US
dc.publisherPressAcademiaen_US
dc.relation.ispartofPressAcademia Procediaen_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - İdari Personel ve Öğrencien_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectCOVID 19en_US
dc.subjectDigital marketingen_US
dc.subjectMarketing 4.0en_US
dc.subjectConsumer behavioren_US
dc.subjectProsumeren_US
dc.titleCovid 19 effect on the transformation of marketingen_US
dc.typeArticleen_US
dspace.entity.typePublication

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim
İsim:
Covid_19_effect_on_the_transformation_of_marketing.pdf
Boyut:
1.09 MB
Biçim:
Adobe Portable Document Format
Açıklama:
Publisher's Version
İndir
Lisans paketi
Listeleniyor 1 - 1 / 1
Küçük Resim Yok
İsim:
license.txt
Boyut:
1.44 KB
Biçim:
Item-specific license agreed upon to submission
Açıklama:
İndir

Koleksiyon

Öğrenci Yayınları Makale Koleksiyonu