Consumer response to economic crisis and lessons for marketers: The Turkish experience

Basit Öğe Kaydı
dc.authorid0000-0003-4590-3230
dc.contributor.authorKaytaz, Mehmeten_US
dc.contributor.authorGül, Mısra Çağlaen_US
dc.date.accessioned2015-01-15T23:03:01Z
dc.date.available2015-01-15T23:03:01Z
dc.date.issued2014-01
dc.departmentIşık Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, Uluslararası İlişkiler Bölümüen_US
dc.departmentIşık University, Faculty of Economics and Administrative Sciences, Department of International Relationsen_US
dc.description.abstractPrivate consumption is the largest component of gross domestic product (GDP). It has a substantial impact on the speed of recovery from an economic crisis. This paper aims to examine the behavior of consumers, firms, and government in Turkey in response to the recent global economic crisis. Turkey was one of the few countries that emerged from the economic downturn relatively quickly. The demographics of consumers, the solidity of financial sector, and the government policies led to a speedy recovery from the crisis through an increase in consumption expenditures. During the initial shock, consumers switched to cheaper goods and decreased consumption expenditures in total. The government emphasized that the impact of crisis would be limited. The opening of credit lines, the temporary reduction in value-added tax and special consumption tax on certain commodities, aggressive marketing campaigns, and a rosy future drawn by chambers of commerce and NGOs in specific promotional activities were influential in increasing consumption. This paper discusses the consumer response to and the marketing lessons derived from this experience.en_US
dc.description.versionPublisher's Versionen_US
dc.identifier.citationKaytaz, M. & Gül, M. C. (2014). Consumer response to economic crisis and lessons for marketers: The turkish experience. Journal of Business Research, 67(1), 2701-2706. doi:10.1016/j.jbusres.2013.03.019en_US
dc.identifier.doi10.1016/j.jbusres.2013.03.019
dc.identifier.endpage2706
dc.identifier.issn0148-2963
dc.identifier.issn1873-7978
dc.identifier.issue1
dc.identifier.scopus2-s2.0-84885853612
dc.identifier.scopusqualityQ1
dc.identifier.startpage2701
dc.identifier.urihttps://hdl.handle.net/11729/559
dc.identifier.urihttp://dx.doi.org/10.1016/j.jbusres.2013.03.019
dc.identifier.volume67
dc.identifier.wosWOS:000327361700006
dc.identifier.wosqualityQ1
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.indekslendigikaynakSocial Sciences Citation Index (SSCI)en_US
dc.institutionauthorKaytaz, Mehmeten_US
dc.institutionauthorGül, Mısra Çağlaen_US
dc.institutionauthorid0000-0003-4590-3230
dc.language.isoenen_US
dc.peerreviewedYesen_US
dc.publicationstatusPublisheden_US
dc.publisherElsevier Science Incen_US
dc.relation.ispartofJournal of Business Researchen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectConsumer behavioren_US
dc.subjectEconomic crisisen_US
dc.subjectMarketingen_US
dc.subjectConsumptionen_US
dc.subjectCrisisen_US
dc.subjectRecessionen_US
dc.titleConsumer response to economic crisis and lessons for marketers: The Turkish experienceen_US
dc.typeArticleen_US
dspace.entity.typePublication

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim Yok
İsim:
559.pdf
Boyut:
337.94 KB
Biçim:
Adobe Portable Document Format
Açıklama:
Publisher's Version
İndir

Koleksiyon

Makale Koleksiyonu | Uluslararası İlişkiler Bölümü
Scopus İndeksli Yayınlar Koleksiyonu
WoS İndeksli Yayınlar Koleksiyonu