The moderating role of environmental munificence on innovativeness in B2B markets

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dc.contributor.authorGül, Mısra Çağlaen_US
dc.date.accessioned2020-02-20T03:25:21Z
dc.date.available2020-02-20T03:25:21Z
dc.date.issued2019-09-30
dc.departmentIşık Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümüen_US
dc.departmentIşık University, Faculty of Economics and Administrative Sciences, Department of Managementen_US
dc.description.abstractPurpose: The purpose of this paper is to understand the relationship between two business orientations, namely, entrepreneurial orientation and market orientation, and innovativeness taking into account the moderating influence of environmental munificence. Design/methodology/approach: This is a multiple respondent quantitative study. A total of 312 marketing managers middle level and above from 79 firms participated in the survey. Multiple regression and hierarchical multiple regression was the method of choice for data analysis. Findings: Findings indicate that environmental munificence moderates the entrepreneurial orientation – innovativeness relationship. Findings reveal that even though a significant impact of entrepreneurial orientation is not present on innovativeness, this insignificance may be due to environmental munificence. Market orientation has a direct positive impact on innovativeness, and environmental munificence negatively moderates this relationship suggesting that when the environment is less munificent, the market orientation – innovation link becomes stronger. Practical implications: Managers should be aware that the more munificent an environment becomes, having an entrepreneurial orientation will be more important for innovativeness. In addition, results of this study suggest that being market oriented more strongly impacts a firm’s ability to innovate in non-munificent environments where growth opportunities are undesirable. Originality/value: This study is unique in that it is a multi-respondent study with respondents from different layers of each participating organization, incorporating the moderating impact of the business environment’s munificence on business orientations–innovativeness relationship.en_US
dc.description.versionPublisher's Versionen_US
dc.identifier.citationGül, M. Ç. (2019). The moderating role of environmental munificence on innovativeness in B2B markets.Journal of Business and Industrial Marketing, 35(5), 795-802. doi:10.1108/JBIM-04-2019-0153en_US
dc.identifier.doi10.1108/JBIM-04-2019-0153
dc.identifier.endpage802
dc.identifier.issn0885-8624
dc.identifier.issn2052-1189
dc.identifier.issue5
dc.identifier.scopus2-s2.0-85074364685
dc.identifier.scopusqualityQ1
dc.identifier.startpage795
dc.identifier.urihttps://hdl.handle.net/11729/2256
dc.identifier.urihttps://dx.doi.org/10.1108/JBIM-04-2019-0153
dc.identifier.volume35
dc.identifier.wosWOS:000527721200001
dc.identifier.wosqualityQ3
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.indekslendigikaynakSocial Sciences Citation Index (SSCI)en_US
dc.institutionauthorGül, Mısra Çağlaen_US
dc.language.isoenen_US
dc.peerreviewedYesen_US
dc.publicationstatusPublisheden_US
dc.publisherEmerald Group Publishing Limiteden_US
dc.relation.ispartofJournal of Business and Industrial Marketingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectB2B marketsen_US
dc.subjectEntrepreneurial orientationen_US
dc.subjectInnovationen_US
dc.subjectInnovativenessen_US
dc.subjectMarket orientationen_US
dc.subjectMarketing orientationen_US
dc.subjectMunificenceen_US
dc.subjectOrientation MOen_US
dc.subjectStrategic orientationen_US
dc.titleThe moderating role of environmental munificence on innovativeness in B2B marketsen_US
dc.typeArticleen_US
dspace.entity.typePublication

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