Sales promotional strategies and buying behavior in an emerging market at the post recession period

Basit Öğe Kaydı
dc.authorid0000-0003-0070-7025
dc.authorid0000-0003-0070-7025en_US
dc.contributor.authorNasır, Suphanen_US
dc.contributor.authorBal, Esraen_US
dc.date.accessioned2019-08-31T12:10:23Z
dc.date.accessioned2019-08-05T16:03:01Z
dc.date.available2019-08-31T12:10:23Z
dc.date.available2019-08-05T16:03:01Z
dc.date.issued2016
dc.departmentIşık Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümüen_US
dc.departmentIşık University, Faculty of Economics and Administrative Sciences, Department of Managementen_US
dc.description.abstractThe aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study assesses consumers' proneness to sales promotions and examines the effectiveness of four promotional tools that are premium offers, coupons, buy and get promotions, and price discounts on buying behavior in terms of brand switching, stockpiling, purchase acceleration, and product trial. The findings reveal that consumers are more prone to price discount and buy and get promotions, respectively. Among the four promotional tools, price discount is the most effective to influence product acceleration, brand switching, stockpiling, and product trial behavior respectively. However, there is no statistically significance difference between the effectiveness of premium offer and buy and get deals with regard to brand switching behavior, product acceleration, and product trail responses. In contrast, coupons are the least ineffective promotional tool in terms of generating all types of consumer response.en_US
dc.description.versionPublisher's Versionen_US
dc.identifier.citationNasır, S. & Bal, E. (2016). Sales Promotional Strategies and Buying Behavior in an Emerging Market at the Post Recession Period. Paper presented at the, 239-262. doi:10.4018/978-1-5225-0282-1.ch011en_US
dc.identifier.endpage262
dc.identifier.isbn9781522502838
dc.identifier.isbn9781522502821
dc.identifier.startpage239
dc.identifier.urihttps://hdl.handle.net/11729/1735
dc.identifier.urihttps://dx.doi.org/10.4018/978-1-5225-0282-1.ch011
dc.identifier.wosWOS:000416709900013en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakBook Citation Index – Social Sciences & Humanities (BKCI-SSH)en_US
dc.institutionauthorBal, Esraen_US
dc.language.isoenen_US
dc.peerreviewedYesen_US
dc.publicationstatusPublisheden_US
dc.publisherIGI Globalen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.sourceHandbook Of Research On Consumerism And Buying Behavior In Developing Nationsen_US
dc.subjectBranden_US
dc.subjectConsumers perceptionsen_US
dc.subjectDeal pronenessen_US
dc.subjectDecompositionen_US
dc.subjectImpacten_US
dc.subjectPreferenceen_US
dc.subjectPrice discountsen_US
dc.subjectPurchaseen_US
dc.subjectResponsesen_US
dc.subjectTransaction utility-theoryen_US
dc.titleSales promotional strategies and buying behavior in an emerging market at the post recession perioden_US
dc.typeBook Chapteren_US

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim Yok
İsim:
1735.pdf
Boyut:
590.22 KB
Biçim:
Adobe Portable Document Format
Açıklama:
Publisher's Version
İndir

Koleksiyon

İİBF - Kitap / Kitap Bölümü koleksiyonu | İşletme Bölümü / Department of Management
WoS İndeksli Yayınlar Koleksiyonu