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Yayın The attitudes of purchasing managers working at the leading manufacturing enterprises in Turkey towards supply chain collaboration: a proposed model based on inter-organizational trust, information sharing and commitment(Işık Üniversitesi, 2007) Yüksel, Ahmet Hakan; Ferman, Ali Murat; Işık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora ProgramıCollaborative supply chains have been receiving attention of the academic researchers, especially, for the last decade. The challenging conditions of the prevailing global competition has raised the necessity of designing collaborative supply chains in order to be able to sense and respond to the changes in the task and general environment. This dissertation focuses on the relationships among the members of supply chains, with special emphasis on the role of inter-organizational concepts, such as trust, information sharing and commitment. This study is an attempt to depict a path towards the creation of collaborative supply chains through explaining the proposed causal relationships between these variables based on the attitudes of the managers working at the leading industrial enterprises of Turkey. A model is developed and related hypotheses are constructed based on the relevant academic literature and then tested through measuring attitudes of purchasing and supply chain executives of the leading manufacturing enterprises in Turkey announced annually by Istanbul Chamber of Industry. The survey that has been run within this study employs an interval scale questionnaire applied, both, on-line and face-to-face on the respondents. The research findings provide useful implications to be considered on the way to establish a collaborative supply chain. The study is a first attempt to reveal the attitudes of business professional towards the nature interorganizational in the context of the proposed model in the dissertation.Yayın Customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets(Işık Üniversitesi, 2017-10-13) Yılmaz, Kemal Özkan; Ferman, Ali Murat; Işık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora ProgramıCustomer retention dynamics have been receiving attention of the academic researchers especially for the last two decades. The challenging conditions of the swiftly increasing global competition have increased the importance of the customer retention concept in order to be able to foresee and react to the changes both in the competitive off-line and on-line business environment. This dissertation focuses on the customer retention strategy formulation among the marketing top level executives and senior management of the related companies. This study is an attempt to define the creation of customer retention intensions through explaining the proposed relationships between these dimensions based on the applications and ideas of the managers working at the leading organized ready-to-wear retailers of Turkey. A model is developed and related hypotheses are constructed based on the relevant academic literature and then tested through measuring attitudes of top management executives and marketing managers of leading organized ready-to-wear retailers in Turkey, who are members of United Brands Association and both active in off-line and online channels. The survey that has been conducted within this study employs an interval scale questionnaire, which has been applied online by sending an e-mail to each respondent including the website link of the survey and a scanned signed cover letter. The research findings provide useful implications to be considered on the way to sustain customer retention. The study is an attempt to reveal the attitudes of business professionals towards formulating inter-organizational customer retention strategies within the context of the proposed model in the dissertation.Yayın Uygulanabilir nöropazarlamanın moda endüstrisi ve nöropazarlama liderleri üzerindeki algısı üzerine keşfedici bir araştırma(PressAcademia, 2020-07-30) Kurtoğlu, Ali Levent; Ferman, Ali MuratAmaç- Son yirmi yılda ortaya çıkan nöropazarlama, tüketicinin karar vermesini etkileyen nitelikler, duygular, hafıza ve algılar gibi insanla ilgili faktörleri ölçmek için nöro bilimsel araçlardan yararlanan evrimsel bir kavram olarak kabul edilmektedir. Nöropazarlamanın çeşitli sektörlere uygulanması, yeni fırsatlar ve yeni zorluklar getiriyor. Bu araştırma çalışmasının amacı, nöropazarlama literatürüne ışık tutmak ve nöropazarlama ve moda yöneticilerinin küresel ve Türk moda endüstrisinde uygulamalı nöropazarlamaya yönelik algısını incelemektir. Yöntem- Teorik ve uygulamalı nöropazarlama ile ilgili güncel literatür taramasının ardından, Türk nöropazarlama yöneticileri ve moda liderleri ile derinlemesine görüşmeler yapılmaktadır. Bulgular- Bulgular, dünya ve Türkiye'de uygulanan nöropazarlamanın kullanımı arasında farklılıklar ve benzerlikler olduğunu göstermektedir. Derinlemesine görüşme bulguları, Türk moda yöneticilerinin nöropazarlama hakk ındaki algılarının önceki literatürden farklı olduğunu ve nöropazarlamayı modada uygulamak için farklı önceliklerin olduğunu göstermektedir. Sonuç- Bulguların, uygulamalı nöropazarlamanın moda endüstrisi ile işbirliğinin geliştirilmesine yardımcı olması ve pazarlama ile ilgili kaynak tahsisinde yönetimsel kararları desteklemesi beklenmektedir.Yayın An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing(PressAcademia, 2020-06-30) Kurtoğlu, Ali Levent; Ferman, Ali MuratPurpose- In the last two decades neuromarketing is considered to be an evolutionary concept within marketing that makes use of neuroscientific tools in order to measure human related factors such as attributes, emotions, memory and perceptions which influence the consumer decision making. The application of neuromarketing to various industries brings up new opportunities as well as new challenges. This purpose of this exploratory study is to shed light upon neuromarketing literature and to investigate the perception of neuromarketing and fashion executives towards applied neuromarketing in global and Turkish fashion industry. Methodology- Following the up to date literature review about theoretical and applied neuromarketing, in-depth interviews with Turkish neuromarketing executives and fashion leaders are executed. Findings- The findings show that there are discrepancies and similarities between the usage of applied neuromarketing in the globe and Turkey. In-depth interview findings show that the perceptions of Turkish fashion executives about neuromarketing differ from previous literature and different priorities exist to apply neuromarketing in fashion. Conclusion- The findings are expected to help developing the collaboration of applied neuromarketing in fashion industry and support managerial decisions in marketing related resource allocations.Yayın Retail real estate and foreign direct investments in Turkey: a strategic exploratory analysis(Yaşar Üniversitesi, 2020-10-31) İlhan, Dursun OnurAs a key element of the commercial real estate world, retail real estate (i.e. shopping centers, retail parks and other retail, leisure and entertainment facilities) has commanded large investment volumes globally. Shopping centers have especially become an integral part of Turkey’s recent urban development. There was also a period of foreign interest in the Turkish market. Since these investments create large-scale, long-term and value-add ecosystems through professional business practices, attracting more foreign direct investment in this field would be advantageous. Yet, amid decreasing global appetite in the asset class and Turkey’s macro, industry-specific and urbanization-related challenges, a strategic approach is necessary to realize the country’s potential. In this respect, this study puts forward; (1) a new four-level pathway proposal (international, national, investment approach and project levels), (2) the related infrastructure (re-modeling the public-private cooperation, offering an online investor interface and creating a GIS-supported list of region-based investment opportunities) and (3) an overview of Turkish provinces. A new umbrella business association and an efficient use of technology are also foreseen within this context. The Literature review is used in this exploratory analysis.
