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Yayın Comparing the effect of two-dimensional display and three-dimensional try on technologies on the consideration set formation and final choice on the websites(Atatürk Üniversitesi, 2018) Sağkaya Güngör, Ayşegül; Ozansoy Çadırcı, TuğçeThe conceptualization of virtual three-dimensional experiences has emerged lately because advancements in the technology have led to immersive experiences in virtual environments. This new technology enables users to get the information about a product that is very similar to the real product examination. On the other hand, there is already an online display opportunity that is familiar to the online customer, i.e., two dimensional (2-D) product view. A laboratory experiment was conducted to explore what difference Virtual try-on (3-D try-on) technology creates in the consideration set formation and final choice decision (which are based on consideration set theory) compared to the 2-D product display in the website of a well-known international company. The experiment was conducted with the participation of the university students. The results revealed an increase in the number of products taken into the consideration set, and a significant increase in the probabilities of the products to be taken into the consideration set, favoring the 3-D try-on technology in both cases. However, a statistically significant difference was not observed in the final choice outcome. The possible reasons are discussed, along with theoretical and practical implications of the study.Yayın Transforming tourism experience: AI-based smart travel platform(Association for Computing Machinery, 2023) Yöndem, Meltem Turhan; Özçelik, Şuayb Talha; Caetano, Inés; Figueiredo, José; Alves, Patrícia; Marreiros, Goreti; Bahtiyar, Hüseyin; Yüksel, Eda; Perales, FernandoIn this paper, we propose the development of a novel personalized tourism platform incorporating artificial intelligence (AI) and augmented reality (AR) technologies to enhance the smart tourism experience. The platform utilizes various data sources, including travel history, user activity, and personality assessments, combined with machine learning algorithms to generate tailored travel recommendations for individual users. We implemented fundamental requirements for the platform: secure user identification using blockchain technology and provision of personalized services based on user interests and preferences. By addressing these requirements, the platform aims to increase tourist satisfaction and improve the efficiency of the tourism industry. In collaboration with various universities and companies, this multinational project aims to create a versatile platform that can seamlessly integrate new smart tourism units, providing an engaging, educational, and enjoyable experience for users.Yayın Consumer awareness and user experience in AR-enabled sustainable food packaging(Istanbul Medeniyet University, 2025-12-31) Köse, Ayşe Merve; Uyan Dur, Banu İnançThis article examines how augmented reality (AR) can serve the communication aims of sustainable food packaging. Scholarship on sustainability-oriented packaging and AR-mediated consumer communication is synthesized, and the design of a proof-of-concept AR application for an organic food package is presented. The prototype stages information through progressive disclosure, surfaces concise traceability cues and end-of-life guidance, and includes a lightweight game that frames pro-environmental actions. Design choices prioritize clarity, low cognitive load, and cross-device accessibility. To evaluate how the prototype was received by users, an exploratory, cross-sectional user study was conducted in which 31 adults interacted with the prototype on their own smartphones and then completed a brief questionnaire including one openended item; analyses were descriptive. Participants reported favorable perceptions of clarity, usability, information effectiveness, and visual quality. Most also reported higher knowledge and awareness and indicated intentions to apply what they learned. Thematic analysis converged with these patterns and identified priorities for improvement, including performance, accessibility, and audio balance. The article’s contribution is threefold, comprising a design-led articulation of ARenabled packaging for sustainability communication, a descriptive account of user responses at the proof-of-concept stage, and actionable implications for practice (progressive disclosure, verifiable, updatable claims, and light gamification that supports information) as well as for evaluation research (comparative or longitudinal designs with behavioral endpoints).
