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Yayın Turkish consumers’ perception on organic food: an analysis for Turkish case(PressAcademia, 2019-07-30) Yarman Ak, Anda Elvan; Teker, DilekPurpose- The purpose of this research is to perceive and determine the reasons for buying and deterrents for not buying organic products; and to see if modifications in deterrents can increase purchase of organic products making it a value added for the economy. Methodology- As the main aim of the research is to determine Turkish consumers’ perception on organic food and figure out whether the modifications on the deterrents can convince the consumers to buy and/or buy more often organic products. As organic food agriculture can be a powerful element of the economy, the feedbacks of non-organic product users were deemed to be a good indicator on the path leading to increased demand and increased production of organic products. A survey composed of 41 questions is sent and this study summarizes the outputs of 556 responses. Findings- The outputs highlight the distrust in certification process as the main deterrent for not buying organic food. The pricing unreliability is also another crucial factor that prevents consumers to consume more. Conclusion- The outputs conclude as a proper modification to be performed on organic product availability, price and reliability on certification can increase organic product purchase and make it an economic resource.Yayın Turkiye as a regional hub(PressAcademia, 2024-01-15) Dilek, Teker; Teker, Suat; Orman, IrmakPurpose- This study examines Türkiye's strategic importance and potential to serve as a pivotal regional hub for businesses. The study alsoinvestigates the various fields of businesses for being a potential hub. A review of common concerns that needs further developments are analysed. Methodology- The study utilizes an analytical literature survey and investigates the various business fields for becoming a regional hub. Findings- Turkiye is the 7th largest economy by GDP in Europe by IMF among 22 countries for the year 2022. Turkiye is ranked as the 1st in ease of setting and welcoming categories at Expat Explorer Index, and 7th in the world in the year 2019. More, Turkish international airports serve for 342 direct flights for 128 countries with Turkish Airlines and proximity to these markets with a total GDP of 46 trillion USD within 4 hours flight. Conclusion- Turkiye's unique geographical position bridges Europe and Asia providing a natural gateway between the East and the West. Proximity to major markets enhances its appeal as a strategic center for trade and commerce. Ongoing investments in infrastructure, including transportation networks and logistics facilities, are positioning Türkiye as a key hub for the efficient movement of goods and services. Modern ports, airports, and road networks facilitate seamless connectivity within the region. Türkiye's growing economy attracts foreign investments, fostering the development of financial services and encouraging multinational companies to establish reg ional headquarters.Yayın An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing(PressAcademia, 2020-06-30) Kurtoğlu, Ali Levent; Ferman, Ali MuratPurpose- In the last two decades neuromarketing is considered to be an evolutionary concept within marketing that makes use of neuroscientific tools in order to measure human related factors such as attributes, emotions, memory and perceptions which influence the consumer decision making. The application of neuromarketing to various industries brings up new opportunities as well as new challenges. This purpose of this exploratory study is to shed light upon neuromarketing literature and to investigate the perception of neuromarketing and fashion executives towards applied neuromarketing in global and Turkish fashion industry. Methodology- Following the up to date literature review about theoretical and applied neuromarketing, in-depth interviews with Turkish neuromarketing executives and fashion leaders are executed. Findings- The findings show that there are discrepancies and similarities between the usage of applied neuromarketing in the globe and Turkey. In-depth interview findings show that the perceptions of Turkish fashion executives about neuromarketing differ from previous literature and different priorities exist to apply neuromarketing in fashion. Conclusion- The findings are expected to help developing the collaboration of applied neuromarketing in fashion industry and support managerial decisions in marketing related resource allocations.Yayın Localization based dynamics in the renewable energy sector(PressAcademia, 2019-07-30) Şerifsoy, AnılPurpose- This research examinesthe ascend in utilizing localization as a strategy by Multinational Enterprisesin the energy sector. The sector is driven by governments, due to the ever-growing need for survivability and sustainability in a world increasingly dependent on energy. Methodology- In-depth interview is the chosen method to collect the critical opinions of small number of respondents who play a crucial role for decision-making in a leading company that prefers to utilize localization. This data is collated into a content analysis to determine the factors influencing it. Findings- Localization from a global company engaging in renewable energy sector can be desirable, and indeed, profitable, insomuch as the right conditions outlined by the interviewees are created. Conclusion- It is the intent of the author to build the first step of a guide to attract more positive attention from MNEs to encourage more technology transfer.Yayın Localization based dynamics in the renewable energy sector(PressAcademia, 2019-06-30) Şerifsoy, Anıl; Ferman, MuratPurpose - This paper examines the upwards trend of utilizing localization as a strategy by Multinational Enterprises in the energy sector. It is a sector that is driven by the governments, due to the ever-growing need for survivability and sustainability in a world increasingly dependent on energy. Methodology - In-depth interview is the chosen method to obtain the critical opinions of small number of respondents who play a crucial role for decision-making in a leading company that prefers to utilize localization. This data is collated into a content analysis to determine the factors influencing it. Findings- Localization from a global company engaging in renewable energy sector can be desirable, and indeed, profitable, insomuch as the right conditions outlined by the interviewees are created. Conclusion- It is the intent of the author to build the first step of a guide to attract more positive attention from MNEs to encourage more technology transfer.Yayın The future of sales: social selling(PressAcademia, 2021-07-30) Şerifsoy, AnılPurpose- This paper aims to be an exploratory study, to shed light on subsequent researches regarding the changing sales craft in a changing world. Methodology-- Internet-based research is conducted to amass the essential information on the changing sales techniques in the new world. Findings- As a result of the research, significant differences are observed in the art of sales, along with the inclusion of the Generation-Z in business, with social media which has become a part of our life and with the changing world under the darkness of COVID 19. Conclusion- This article is aimed to be an initial step for a guide intended for salespeople and business owners to take appropriate action and adapt their sales strategies to the new world.Yayın Retail real estate and foreign direct investments in Turkey: a strategic exploratory analysis(Yaşar Üniversitesi, 2020-10-31) İlhan, Dursun OnurAs a key element of the commercial real estate world, retail real estate (i.e. shopping centers, retail parks and other retail, leisure and entertainment facilities) has commanded large investment volumes globally. Shopping centers have especially become an integral part of Turkey’s recent urban development. There was also a period of foreign interest in the Turkish market. Since these investments create large-scale, long-term and value-add ecosystems through professional business practices, attracting more foreign direct investment in this field would be advantageous. Yet, amid decreasing global appetite in the asset class and Turkey’s macro, industry-specific and urbanization-related challenges, a strategic approach is necessary to realize the country’s potential. In this respect, this study puts forward; (1) a new four-level pathway proposal (international, national, investment approach and project levels), (2) the related infrastructure (re-modeling the public-private cooperation, offering an online investor interface and creating a GIS-supported list of region-based investment opportunities) and (3) an overview of Turkish provinces. A new umbrella business association and an efficient use of technology are also foreseen within this context. The Literature review is used in this exploratory analysis.Yayın Factors encouraging and hindering a wider acceptance and more frequent utilization of mobile payment systems: an empirical study among mobile phone subscribers in Turkey(PressAcademia, 2021-12-31) Coşkun, Ertan; Ferman, Ali MuratPurpose- This research deals with determining the factors that affect adoption of mobile payment technology among consumers, in Turkey. It seeks to find any patterns and connections that may be of aid in framing an implementation strategy for facilitating further adoption. It has gathered different definitions of “mobile payment” in literature and used a consumer side definition. Methodology- A survey is conducted among mobile phone subscribers in Istanbul, Turkey for primary data collection phase of this research. Istanbul is the city that holds the biggest population and has the highest amount of mobile phone subscribers in the country. Istanbul’s current population is more than 15.6million and mobile phone subscriptions are more than 22million as of 2019. Survey responses have been analysed with structural equation modelling and results are presented in the corresponding sections. Findings- Empirical findings of the research show that factors such as usefulness, security, social influence, ease of use, enjoyment and innovativeness have positive effects on use of mobile payments among consumers. Factors such as attractiveness of alternatives and new technology anxiety have negative effects on use of mobile payments. Conclusion- This research has shown that mobile payments are a potential mainstream trend for the near future. Several benefits of the mobile payment value chain for both technology providers and the consumers have been identified. Other findings of this research can be stated as the challenges which the stakeholders are experiencing while trying to extend mobile payment technologies to a wider consumer base. Therefore, the results and the variables can be used by service providers who want to launch new mobile payment solutions for similar markets and they can take actions for getting more efficient results accordingly.Yayın The effect of cultural dimensions on conspicuous consumption and online compulsive buying behavior : a comparative study among Turkish and American consumers(PressAcademia, 2019-06-30) Benli, Berk; Ferman, MuratPurpose - The study investigates the influence of cultural dimensions on the two important outcomes of today’s consumer society; conspicuous consumption and online compulsive buying behavior. Also, another aspect of this research is to see if conspicuous consumption orientation has connections with online compulsive buying behavior. Lastly, it attempts to show whether conspicuous consumption and online compulsive buying behavior varies across cultures and the role of demographics. Methodology - The study employed two samples from two nations (Turkey and The United States) that have distinct cultural orientations. 663 participants from Istanbul and 597 participants from Washington D.C were used in analysis. Findings - Based on the models tested in two samples, the findings show that collectivism, power distance and masculinity have significant effect on conspicuous consumption in both nations yet the most impactful cultural dimensions vary based on the nation. Also, it has been discovered that collectivism, power distance and uncertainty avoidance were in relation with online compulsive buying behavior in both nations yet masculinity was not. Finally, conspicuous consumption and online compulsive behavior were found to be positively correlated. Conclusion - The study contains valuable information and managerial implications for marketing professionals who want to implement different marketing strategies in different cultural setting. Future studies should focus on the link between cultural dimensions at the individual level and other important elements within consumer behavior literature such as impulse buying, brand loyalty, fashion orientation, advertisement and brand attitude.Yayın An evaluation model based on sustainable development for the Istanbul shopping center market(Altınbaş Üniversitesi, 2019-12-31) İlhan, Dursun Onur; Ferman, Ali MuratIstanbul shopping center market is currently facing considerable internal and external socioeconomic challenges. After the recent shopping center investment rush, problems (not only in the commercial sphere, but also in social and environmental spheres) have become more visible. In this study, an evaluative multi factor model for the Istanbul market that is based on the principles of “sustainable development” has been put forward. After the identification of the three major pillars (i.e. Commercial, Social and Environmental Pillars), what they mean for the shopping center business and their industry-related sub-factors (three for each pillar, nine in total) through literature review, valuable primary data has been gathered from two sources. First source is the face-to-face surveys based on the analytical hierarchy process model (AHP) conducted with the top decision-makers of twenty-one out of twenty-five members of the Council of Shopping Centers – Turkey (AYD) which have at least one self-developed Istanbul shopping center. The pre-determined pillars and subfactors have been offered to AYD participants for pair-wise comparison and they strongly prioritized the Commercial Pillar (with 58.1%) above Social and Environmental Pillars. In the light of this outcome, a second primary research layer in the form of an expert panel to re-think the commercial stance of AYD participants is conducted. Accordingly, structured face-to-face interviews that contained two open-ended questions are realized with three sustainability experts. Their insights are in line with the findings of the literature review. This has led to assigning ethical protection to the Social and Environmental Pillars of the model against the risks created by the commercial practices.
