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Yayın An exploratory study on the dynamics of localization of renewable energy industry among the managers of a leading company(Işık Üniversitesi, 2019-05-22) Şerifsoy, Anıl; Ferman, Ali Murat; Işık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora ProgramıUtilizing localization as a strategy has increased especially in the energy sector due to the ever-growing need for being sufficient for survivability and sustainability. Governments have started to take energy needs into consideration when planning for the future, and finding local sources of energy as well as managing them became a priority in this context. Therefore to provide the required level of energy, not only MNEs but also governments have been working on the localization process for their energy needs. Following this framework, renewable energy production is a new trend to provide a clean and sustainable energy, appealing to both the governments and entrepreneurs with a shorter pay-back time and longer lifetime of the investments, grabbing the attention of private and governmental sectors alike. This dissertation aims to be an exploratory study that shows the dynamics of the localization strategy on the renewable energy sector. There are two different phases for the conducting of the research. The first phase is collecting all the necessary information about the energy market of Turkey and the governmental position on the renewable energy with relevant policies. Primary and secondary data will be used in this stage to set the correct data . In the second stage, a multinational company will be evaluated in order to ascertain how willing it is to comply with localization strategy in a new and developing market. A leading company’s managers who are directly involved and in point of fact, one of the determinants to achieve the success for the adaptation of the localization in the renewable energy market in Turkey, will be interviewed to accomplish this objective. In-depth interviews is the chosen method to get the critical opinions and the perspective of the small number of respondents who play a critical role for the determination of the strategy of the aforementioned MNE. Using their first hand experiences in the energy sector will also prove to be more effective as a primary source material to be collected for the qualitative analysis part of this study. A comprehensive review of the existing literature will take part as the secondary data collective in the qualitative analysis.Yayın Adaptation of the businesses not to fall behind in the new normal period(PressAcademia, 2020-07-30) Şerifsoy, Anıl; Teker, SuatPurpose - This paper aims to be an exploratory study that ascertains the impacts of COVID-19 on business life and ushers further research on the subject. Methodology - Internet-based research is conducted to collect the fundamental information on the impacts of COVID-19 on business life as secondary data. Findings- It is imminently possible that COVID-19 will be a milestone in business life due to changing many things; such as working conditions, working hours, working locations, brand strategy, innovation involvement and even changing the product itself. Conclusion- This article is intended to be one of the first steps of a guide for the business owners to take appropriate action and adapt to the new normal in the future not to fall behind in the harsh conditions of the demanding markets.Yayın Localization based dynamics in the renewable energy sector(PressAcademia, 2019-07-30) Şerifsoy, AnılPurpose- This research examinesthe ascend in utilizing localization as a strategy by Multinational Enterprisesin the energy sector. The sector is driven by governments, due to the ever-growing need for survivability and sustainability in a world increasingly dependent on energy. Methodology- In-depth interview is the chosen method to collect the critical opinions of small number of respondents who play a crucial role for decision-making in a leading company that prefers to utilize localization. This data is collated into a content analysis to determine the factors influencing it. Findings- Localization from a global company engaging in renewable energy sector can be desirable, and indeed, profitable, insomuch as the right conditions outlined by the interviewees are created. Conclusion- It is the intent of the author to build the first step of a guide to attract more positive attention from MNEs to encourage more technology transfer.Yayın Localization based dynamics in the renewable energy sector(PressAcademia, 2019-06-30) Şerifsoy, Anıl; Ferman, MuratPurpose - This paper examines the upwards trend of utilizing localization as a strategy by Multinational Enterprises in the energy sector. It is a sector that is driven by the governments, due to the ever-growing need for survivability and sustainability in a world increasingly dependent on energy. Methodology - In-depth interview is the chosen method to obtain the critical opinions of small number of respondents who play a crucial role for decision-making in a leading company that prefers to utilize localization. This data is collated into a content analysis to determine the factors influencing it. Findings- Localization from a global company engaging in renewable energy sector can be desirable, and indeed, profitable, insomuch as the right conditions outlined by the interviewees are created. Conclusion- It is the intent of the author to build the first step of a guide to attract more positive attention from MNEs to encourage more technology transfer.Yayın The future of sales: social selling(PressAcademia, 2021-07-30) Şerifsoy, AnılPurpose- This paper aims to be an exploratory study, to shed light on subsequent researches regarding the changing sales craft in a changing world. Methodology-- Internet-based research is conducted to amass the essential information on the changing sales techniques in the new world. Findings- As a result of the research, significant differences are observed in the art of sales, along with the inclusion of the Generation-Z in business, with social media which has become a part of our life and with the changing world under the darkness of COVID 19. Conclusion- This article is aimed to be an initial step for a guide intended for salespeople and business owners to take appropriate action and adapt their sales strategies to the new world.Yayın Covid 19 effect on the transformation of marketing(PressAcademia, 2021-07-30) Şerifsoy, AnılPurpose- This paper aims to be an exploratory study that finds out the impacts of COVID-19 on marketing and enlightens further researchers on the topic. Methodology-- Internet-based research will be conducted to collect the fundamental information on the impacts of COVID-19 on marketing as secondary data. Findings- As a result of the research, As COVID-19 changed everything in our lives, consumer behavior has also changed which led to significant changes in marketing. Conclusion- This article is one of the first steps to make further researcher on the change in the marketing especially after the COVID-19 eras.
